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Mike Swenson
Kansas City
Interests: music, golf, college basketball and football (ku jayhawks), kids and grandkids, travel and so on. and of course, my work., books, politics, trains, colorado, volunteering my time, movies of all kinds
Recent Activity
We are watching the disintegration of a reputation right before our very eyes. Joe Paterno, the molder of young men and the shaper of great football teams, is the latest example of someone who turned away from responsibility instead of... Continue reading
Posted Nov 9, 2011 at Citizen Brand
I just read two stories that should make public relations professionals everywhere take notice. The first one talked about how we as a profession have generally ignored the pleas of the media to halt the outdated and useless practice of... Continue reading
Posted Sep 7, 2011 at Citizen Brand
As they say, pictures say a thousand words. 2009: 2011: We can stick our heads in the slush or we can face reality. What will we choose? Link here to see what the scientists are saying about these photos. Continue reading
Posted Sep 1, 2011 at Citizen Brand
Willie Nelson is not only an American original and a pretty decent songwriter, he has made it his mission to do what he can to save the family farm. One of my grandfathers was a wheat farmer in north central... Continue reading
Posted Aug 31, 2011 at Citizen Brand
Hey marketing communications professionals, ever have trouble explaining to others what we do? Just show them this video. Continue reading
Posted Jul 12, 2011 at Citizen Brand
I'm sick and tired of politics dictating the future health of our planet. Are you? The cold, hard facts exist. Here is an excerpt from a recent article in Newsweek: The burning of fossil fuels has raised atmospheric levels of... Continue reading
Posted Jun 17, 2011 at Citizen Brand
Late last year, the annual Barkley cause survey made a big discovery - men do have a heart. We talked to male consumers all over the USA and found out that men are impacted by cause marketing in nearly the... Continue reading
Posted Jun 8, 2011 at Citizen Brand
Thanks Ravi. It was a powerful experience for a ten year old!
Toggle Commented May 26, 2011 on Lessons from a tornado at Citizen Brand
1 reply
The devastation we have seen from nature in the past few years is mind numbing when you think about it all at once. Earthquakes. Tsunamis. Hurricanes. Floods. And this spring in the USA, we have seen historic destruction and loss... Continue reading
Posted May 26, 2011 at Citizen Brand
Here is the new PSA promoting the March for Babies - March of Dimes' primary fundraiser to support their mission of stronger, healthier babies! Work produced by Barkley in our continued partnership with the March of Dimes. Continue reading
Posted Apr 8, 2011 at Citizen Brand
Anytime you attend a gathering of marketers these days, the discussion inevitably turns to when will traditional forms of advertising be declared officially dead. Some would say newspaper and television advertising is already dead. Maybe they are right. But at... Continue reading
Posted Apr 7, 2011 at Citizen Brand
This powerful PSA from The Topsy Foundation needs no explanation. Please share with all your friends. Continue reading
Posted Mar 4, 2011 at Citizen Brand
It's time to start thinking about March for Babies. Lots of bad weather right now, but it won't be long before we can look forward to taking our steps to help more babies be able to take their first steps.... Continue reading
Posted Feb 5, 2011 at Citizen Brand
It is encouraging to me how much more conversation there is about cause these days. For so many years, those of us engaged in the practice almost needed to bribe people just to get them to listen to us wax... Continue reading
Posted Jan 13, 2011 at Citizen Brand
If you need some proof that Twitter can work for small business, look no further than the Three Tree Inn in Geneva, New York. This quaint bed & breakfast located in the heart of New York's fabulous Finger Lakes region,... Continue reading
Posted Jan 7, 2011 at Citizen Brand
Stand for Something. Three simple words that demand immediate action. Three simple words that force us to look inward and examine our values. Three simple words that can be the difference between a good reputation and a great one. Let's... Continue reading
Posted Jan 6, 2011 at Citizen Brand
One can't help but take notice when the person who is considered the originator of cause marketing says it is dead as we know it. Of course I agree with Carol Cone, founder of Cone and now representing Edelman. In... Continue reading
Posted Nov 8, 2010 at Citizen Brand
Enjoy this spoof with President Obama being portrayed by actor Ronnie Butler, a great friend of my brother Scott. Share this with all your friends! Continue reading
Posted Oct 16, 2010 at Citizen Brand
It's almost time to put on your jeans and fight breast cancer. The 15th annual Lee National Denim Day is Friday, October 8. Go to and sign up today. If you have already signed up, tell a friend to... Continue reading
Posted Sep 30, 2010 at Citizen Brand
Barkley has been proud to be the agency partner for the March of Dimes for over three years now. It is a fantastic organization that has been doing great work for 70 years and counting. The MOD's focus has always... Continue reading
Posted Sep 7, 2010 at Citizen Brand
London agency Kitcatt Nohr Alexander Shaw has produced one of the best PSA's I have ever seen. It is for WaterAid. We all know how much young kids love to make jokes and laugh about anything having to do with... Continue reading
Posted Sep 3, 2010 at Citizen Brand
Thanks Linda. Companies will sell more products and services if they do cause the right way and not use it only as a means to sell more stuff.
Toggle Commented Jun 2, 2010 on The Death of Cause Marketing at Citizen Brand
1 reply
AdAge has asked me to provide an occasional point of view on cause marketing and this is my latest effort. I am the last person on the planet who wants cause marketing/branding to die because I do believe in it... Continue reading
Posted Jun 1, 2010 at Citizen Brand
I keep waiting for HBO or Showtime to revive it! Really enjoyed meeting you and thought our conversation this morning was right on target for the group.
1 reply
Our 2010 Lee National Denim Day ambassador is Felicity Huffman. Of course, her most recent gig is playing one of the Desperate Housewives on ABC Sunday nights. But my personal favorite role by her was on one of the best... Continue reading
Posted May 19, 2010 at Citizen Brand