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Mindjumpers
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I agree on all levels, its all about engaging and collaboration. Ask not what your community can do for you, but what you can do for your community. They make great content, and comes up with great ideas. In the end of 2009, Greepeace showed how to do this, they wanted a name for their campaign to save humpback whales, letting people contribute with suggestions, letting them decide - that´s co-creation. If you have any interest in more information, I wrote a blog post about it a while back http://www.mindjumpers.com/blog/2009/12/best_practise_greenpeace/
You got all the facts right ;) Love you post - taking it to a new fun level of facts. All the best from Denmark Jonas Klit Nielsen
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Jan 8, 2010