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The AM-RB 001, Aston Martin and Red Bull's hypercar, was unveiled to the public for the first time today at Aston Martin's UK headquarters. At the launch today, Aston CEO Andy Palmer said there would never be more than 150... Continue reading
Posted Jul 6, 2016 at Mindshare Media News
UK advertising is blighted by fraudsters generating false clicks that siphon-off hundreds of millions of pounds each year from the industry. However, law authorities are practically powerless to pursue such criminals unless the industry agrees to fund more effectively policing... Continue reading
Posted May 12, 2016 at Mindshare Media News
Like any bus across the world, London’s Double Deckers are already being used as mobile billboards around the city—but the interiors now deliver ads to smartphones too. As of March of this year, the buses have capitalized on what marketers... Continue reading
Posted May 12, 2016 at Mindshare Media News
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As users are now watching 10 billion videos a day on Snapchat, up from 8 billion in February,... Continue reading
Posted May 5, 2016 at Mindshare Media News
What makes great video content and how can brands ensure it reaches the right audience? Unruly is behind some of the world’s most famous social videos. Its clients include Unilever, Johnny Walker and Mondelez. It works with brands to help... Continue reading
Posted May 5, 2016 at Mindshare Media News
Today, GoPro released some pretty incredible footage of a suborbital rocket launch that climbed to 396,405 feet at speeds as high as Mach 5.5. Check out the very real footage below. The launch in the video took place from Spaceport... Continue reading
Posted May 5, 2016 at Mindshare Media News
Whether you love to grocery shop or not, there are times when having your purchases brought to your home sure would be convenient… unless you have to schedule your life around the delivery. A new grocery service in Sweden is... Continue reading
Posted Apr 28, 2016 at Mindshare Media News
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How long does it take to change someone's mind about your brand in a video ad? Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer format to build a more captivating... Continue reading
Posted Apr 28, 2016 at Mindshare Media News
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The burgeoning virtual reality industry is all about creating simulated realities, but for VR startups focused on the HTC Vive, things just got a lot more real. HTC has announced the launch of Vive X, a $100 million fund designed... Continue reading
Posted Apr 28, 2016 at Mindshare Media News
Burberry has found a unique way to promote its first-ever Snapchat Discover channel. The high-end British fashion brand is putting Snapchat QR codes on the tags of selected items in its retail stores. When scanned, the codes allow customers to... Continue reading
Posted Apr 22, 2016 at Mindshare Media News
Broadcast advertisers will now find familiar terminology when making video ad buys on Facebook. That's because Facebook wants to make ad buying on its platform more TV-like for broadcast advertisers. The company said Wednesday that target rating point video buys... Continue reading
Posted Apr 22, 2016 at Mindshare Media News
Sweden is the first country in the world to have its own phone number. Call it, and you get connected to a random Swede - who could be anyone living anywhere around the country. It may seem like a quirky... Continue reading
Posted Apr 22, 2016 at Mindshare Media News
GoPro on Thursday very quietly took the wraps off its new developer program, by which it hopes to get its action cameras hooked into as many third-party devices, vehicles and services as possible. The program was announced at a private... Continue reading
Posted Apr 15, 2016 at Mindshare Media News
Jeep – which recently implemented the ‘PageSkin Edge’ ad format, designed for overcoming ad blockers on smartphones – says ad blocking is a “positive development” that is forcing it to “improve the creative advertising experience on mobile”. The ad format... Continue reading
Posted Apr 15, 2016 at Mindshare Media News
Chatbots are big news in Silicon Valley right now. “Bots are the new apps!”said Microsoft chief Satya Nadella recently, Facebook’s just announced a large collection, while Wired’s latest article on the subject puts the phrase “post-app internet” right up in... Continue reading
Posted Apr 15, 2016 at Mindshare Media News
If music be the soda of friendship, Coke is on the right lines with the new stage of its 'Share a Coke...' campaign, which sees the personal names featured on cans and bottles make way for song lyrics. From this... Continue reading
Posted Apr 7, 2016 at Mindshare Media News
From today (6 April), brands will be able to pay to increase the reach of their pins or target a specific audience. Known as ‘promoted pins’, the ad units look like standard pins and this is the key to their... Continue reading
Posted Apr 7, 2016 at Mindshare Media News
“I think it’s good news,” Nissan-Renault chief Carlos Ghosn said yesterday at Nissan’s factory in Iwaki, Japan, when Automotive News reporter Hans Greimel asked him to comment on the amazing number of pre-orders Tesla received for its upcoming lower-cost electric... Continue reading
Posted Apr 7, 2016 at Mindshare Media News
Not all TV audiences are created equal: we’ve long believed that viewers respond differently to commercials depending on how they feel about what they’re watching. And when it comes to getting a pulse on people’s emotional reactions during live TV,... Continue reading
Posted Apr 1, 2016 at Mindshare Media News
Instagram on Tuesday confirmed that it's adding an algorithm that will reorder which images and videos users see in their feeds. Instagram's plans are "based on the likelihood you'll be interested in the content, your relationship with the person posting... Continue reading
Posted Apr 1, 2016 at Mindshare Media News
GLOBAL: China is set to take the lion's share of global new advertising dollars for the first time, despite its economic slowdown, while mobile will continue to drive growth around the world, according to a new forecast. Zenith Optimedia's latest... Continue reading
Posted Apr 1, 2016 at Mindshare Media News
The USA Today Network last week announced VRtually There, a virtual reality news program that will evolve alongside the nascent VR sector. Set to launch this spring, VRtually There will take a network approach and will air an assortment of... Continue reading
Posted Mar 18, 2016 at Mindshare Media News
The economic prospects for Latin America in 2016 are grim. With political instability in some of the region’s largest economies, as well as a general slump in prices in oil and other commodities, businesses and consumers are facing a depression... Continue reading
Posted Mar 18, 2016 at Mindshare Media News
In the age where subscription-based streaming is king, is paying $50 for a single movie that streams at the same time as the theatrical release worth it? With Napster’s Sean Parker and ex-Chief Content Officer at SFX Entertainment Prem Akkaraju... Continue reading
Posted Mar 18, 2016 at Mindshare Media News
Everything we have come to associate with London Fashion Week, from the “frow” to the exclusive behind-closed-doors events has been pushed aside in the digital revolution. Designers now focus on live streaming shows and allowing clothes to be bought straight... Continue reading
Posted Mar 10, 2016 at Mindshare Media News