1. Any article that denotes a sub-header with a Vanilla Ice lyric is fine by me. 2. I really appreciate your views on the necessity of getting different departments to work together to both produce the best content as well as test and market out that content through social media. As someone who works on an in-house social media team, it would be amazing to go beyond just integrating teams from PR, Marketing, Ad, etc., and begin collaborating also with contracts teams, sales persons, and customer service, to start getting an even greater overall view of what content could be most beneficial.