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6-month lead time on code releases doesn't really work in the adaptive way marketing needs to operate. Multiple conversations this week about Q4 2010 changes that need to be submitted by 4/15.
Simply a device to pull clients/brands/agencies away from shoot then aim tactics, and think about digital more broadly. To @karllong's point, so that the experience from site, destination or service can be more connected for the user.
Please define social media (is it concept, channel or platform?) and then we can determine if there should be a department, division or leader of social media.
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Mar 30, 2010