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Tylenol is not still taught as an example of crisis communication. My example of crisis communication was the BP oil spill. We analyzed techniques to respond to a massive crisis like that.
Toggle Commented Dec 7, 2010 on The trouble with Zappos at Web Ink Now
"If you ask those remaining ten people how many have that financial statement laid out in a pro forma goals format for one, three, five, ten and twenty year periods, nine of the people will sit down. The one still standing will be a millionaire.” Because of, I have a very clear view of my assets and liabilities. I like to look at my net worth graph. However, I don't believe in pro form goals for 1, 3, 5, 10, and 20 year periods. Billionaire Mark Cuban is the opposite of anal retentive [anal laxative] and he still made it. He worked at something that consumed him and that he enjoyed.
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At my school, you could be taught AT the high school with your normal teachers, but they would have further training from the Advance College Project of Indiana University. I didn't sign up because you had to pay IU tuition. Putting that on top of the $14,000/year that my private school cost was not something I felt I needed to do. Instead I went and took 10 AP exams. I began college last semester as a junior.
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Mar 10, 2010