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montysbox

Marketing Executive by day. Silly dad and super hero by night.

Interests: Saving kittens from trees. Leaping tall buildings. Making my wife happy and being a silly dad.

Recent Activity

Blogging Versus Other Social Media

The results are in from the quick poll of CMO’s and marketing executives regarding weather it would be a mistake to abandon blogging for other social media efforts. The overwhelming answer was – YES. Here are some direct quotes: As... Continue reading

Posted May 8, 2012 at Marketing Digressions

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People Do What You Inspect, Not What You Expect

This is one of the most important lessons I've learned the hard way over the years - "People do what you inspect, not what you expect."It doesn't matter if you hire people from MIT, Harvard, or an industry leader. Inspect... Continue reading

Reblogged Feb 8, 2012 at Marketing Digressions

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montysbox is now following Paul LaPorte

Feb 2, 2012

Five Rules For The New Marketing Manager

So you just got that promotion. You are no longer and individual contributor. Now you have a budget, people and more pressure to perform. So now what? I have seen many a new manager fail in my time - in... Continue reading

Posted Feb 1, 2012 at Marketing Digressions

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Five Things To Avoid When Developing A Brand Idea

A brand needs to be simple. But getting to the simple idea is the hardest part. Finding something obvious and making it evocative, compelling and relevant can be tricky. On the other hand, if you successfully complete that task, the... Continue reading

Posted May 24, 2011 at Marketing Digressions

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Study: What Recruiters Want Today In Executive Candidates

According to the findings of the 2010 Global Career Brainstorming Day run by Blue Steps, tomorrow’s top candidates for executive positions possess the following characteristics: high emotional IQ collaborative working style innovative thought process superb communication skills multicultural background and... Continue reading

Posted May 11, 2011 at Marketing Digressions

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The Future Is Demand Based Pricing - At Least For Cocktails

If you have been following the news lately in the world of media, pricing and marketing you are aware of Ticketmaster's new pricing strategy. In short, they will allow the prices of tickets for concerts to float up and down... Continue reading

Posted May 5, 2011 at Marketing Digressions

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Why Hackers Are Important To The Economy

“In a world of thieves, the only final sin is stupidity.” Hunter S. Thompson I chose this quote to lead off my thoughts on hackers for a very specific reason. Hackers, in most cases, are thieves. Yes, there are some... Continue reading

Posted Apr 29, 2011 at Marketing Digressions

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Agencies should embrace crowdsourcing

So the argument about crowdsourcing has been going on since 2009. Will it kill the agency? Back in 2009, the big worry was what would happen to the large full service brand and design agencies. Would they lose tons of... Continue reading

Posted Apr 21, 2011 at Marketing Digressions

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New Guy. New Digressions. Same Blog.

So I am back from myself imposed sabbatical from blogging (not that anyone shed a tear or waited with baited breath). It was just something I had to do. Needed time to clear the mind, stand back from things and... Continue reading

Posted Apr 13, 2011 at Marketing Digressions

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I found this such a good refresher of the fundamentals that I put together a quick summary of the key take-aways on my blog: http://montysbox.typepad.com/excuse_me_while_i_digress/2006/06/summary_of_guy_.html Considering the video is long, some folks may not be able to view it all at one time or go back to it quickly for reference. Hope this helps.

Commented Jun 12, 2006 on One On One with Pierre Omidyar at How to Change the World

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