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Bernie Siben, CPSM
I'm a right-brain/left-brain type, working as a freelance strategic and marketing consultant for A/E and related firms, with a side career as a cabaret performer and actor.
Interests: A/E/C industry marketing, my extended family, music, opera, theatre, art, dance, good conversation, fine food
Recent Activity
Thanks for the kind words. Ten years ago, this blog was in its 3rd year. I've been writing it since 2005. Feel free to go through the archives and comment on any item that is still open.
A/E Principals—what's their job?
I recently responded to a MySMPS thread about an A/E firm's brand new principals who seemed to believe that marketing and business development were not sufficiently important activities to warrant taking up their time. My first thought was, "Fools! Now that you're principals, that's your number ...
Absolutely, Becky. Architects often don't give their engineers sufficient time to be creative. They spend so much time fussing over colors and finishes that they barely leave the engineer time to "make it work." I just wanted to point out the obvious cases in which engineers DID rise to the challenge of being creative because the article seemed to dismiss that possibility in such a cavalier manner. Thanks for the comment.
In defense of engineers
Earlier this week, I read an interesting article comparing the architectural and engineering components of the A/E industry. The article appeared to imply that the architectural side is where the creativity occurs while the engineering side is pretty much a WYSIWYG operation, the nuts-and-bolt...
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Good morning, Linda. Im glad you found the post interesting. I think your project also sounds interesting. A web-based solution to any challenge increases transparency, portability and ease of sharing with other team members. But I would need to know more about your solution and how it works before I could offer any tip that might be relevant and useful. If you want to share some details with me at bernie@sibenconsult.com, I would be happy to share whatever thoughts pop up in my mind.
Warmest wishes, Bernie Siben, CPSMOwner/Principal Consultant1704 Nelms Drive #1133Austin, TX 78744559.901.9596www.sibenconsult.comwww.builtenvironment.blogs.com
Focus on strengths, not weaknesses
In my almost 30 years as a marketer in the A/E/C industry, I have seen principals, managers, supervisors and coaches develop exercises to work on an individual's weaknesses, forcing those people to spend inordinate amounts of time focusing on the area(s) where they are weakest. I am convinced th...
Thanks for the comment, John. Multi-faceted people are always more valuable to an employer. A person who can win work as well as do work is one of those. A person who can bring in a new client as well as a new project is a triple threat.
Technical folks must be business developers!
A/E/C marketers and business development (BD) folks everywhere will tell you that most technical folks hate having to participate in marketing and BD activities, that they will do almost anything to get out of working a booth at a trade show or taking part in a short-list presentation. A lot of ...
I have run across Disqus when trying to comment on news articles at a number of different sites. When I finish the comment and go to post it, I'm told it will go through Disqus and that Disqus will be taking some information from me about my contact list and information on my friends, which I don't want to share. Therefore, I have to ask, if I don't want to use Disqus, does that mean I'll have to leave Typepad and find another host for my blog?
Announcing Disqus Integration for Typepad
Today, we're excited to announce that we're making even greater strides in improving the Typepad blog commenting experience by partnering with Disqus, one of the biggest and best out there when it comes to commenting systems. We here at Typepad have been working hard at combatting spam on your b...
Hi, Carl - Thanks for the comment. I think you're right about firms needing to know where their "sweet spot" is, but the pursuit arena has to be a little broader than just that "sweet spot" because there can be long periods where there are no RFPs in that area. Also, I think that firms that confine their marketing efforts strictly to the "sweet spot" don't grow as quickly or as much.
Increasing ROI and reducing risk with a strong "Go/No Go" process
A/E/C firms face a broad variety of risks in their day-to-day business operations. Some of these risks involve manpower and/or financial resources wasted or opportunities missed through poor project pursuit decisions. When firms pursue projects for which they are not strongly qualified, they com...
Enoch -
I believe I have found the "work-around" so the cows will be back with my next post.
Quick explanation
The reason I haven't been including "Austin Art Cow" pictures at the end of my recent posts is that TypePad does not yet support the newest version of Internet Explorer. As soon as that support is there, I will once again include these fun pictures. Bernie
Thanks, Enoch. Always nice to know someone is reading this besides my kid brother. Did I ever meet you when I lived in Visalia (2005-2008)?
Quick explanation
The reason I haven't been including "Austin Art Cow" pictures at the end of my recent posts is that TypePad does not yet support the newest version of Internet Explorer. As soon as that support is there, I will once again include these fun pictures. Bernie
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Mar 15, 2010
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