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Good luck with your walk, Roger. Keep us updated on how your fundraising goes. Did you try using Twitter at all?
1 reply
Good article. Direct mail is dying and there are many more cost effective ways to acquire donors (or customers for for-profit businesses). Online networks are gaining momentum and Facebook and Twitter are changing the way people interact with charities and other non-profit organizations. It all comes down to adapting to the environment and facilitating the donation process from beginning to end.
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Apr 22, 2011