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Always a big fan of myth-breaking. I've was involved in the naming process of two new products in the last year, so not an expert by any stretch. My biggest frustration was that the clients, probably having heard some of these "rules" themselves, always ending up going for the plainest, most descriptive, and most vanilla names. It's maddening to spend time and money trying to come up with an interesting and memorable (and, yes, URL-available) name and then have word come down that they're going with something like "PlastiCup plastic cups" or "Digital Loans loan software."
Janky is also just a fun, satisfying word to say. It call's to mind Velma's "jinkies!" from the old Scooby-Doo cartoons. I'll make a point of using it a few times this week to see if I can work it into my regular vocabulary.
Toggle Commented Jul 28, 2015 on Word of the Week: Janky at Fritinancy
For some of these mascots, I would assume some advertiser has made the argument "so outrageous that there's no way people will forget it." I can see both sides of that argument. What animals are left that haven't yet been used as mascots for some product or another?
Toggle Commented Jul 22, 2015 on Mr. Product at Fritinancy
What a wonderful way to start a week, and the week of the ACES conference no less! Good riddance March. Hello, April!
Toggle Commented Apr 1, 2013 on And the Winner Is . . . at Writer, Editor, Helper
I also once let a "Foreward" slip through. I bruised my forehead when I saw it in print. In a concert program I was pretty much doing by myself I've both advertised the lineup of the "2012-2012 season" and listed a composer as being born a few decades after he died.
At the risk of stating the obvious, I don't think it's hard to see where this came from -- the writer was thinking about syllables instead of the whole word. The word being replaced is "certainly." The writer kept "c---tainly" and rewrote only the "ert" sound. By that reasoning, it should be "coitainly." I can only guess that the writer thought having a word reminiscent of "coin container" was better than having a word that mixed "coitus" and "taint." But I'm only guessing. The writer's mistake, though, was in thinking that the Stoogefied spelling of "certainly" had not yet been tried and, to a certain extent, agreed upon.
Toggle Commented Apr 9, 2012 on Soitenly not! at Fritinancy
Not to be an errorist, but I'm going to be an errorist: The word histories are interesting, but when I saw "two-door coupe" and "wedge-shaped shape," I thought I was going to find out that Countach was somehow redundant.
Toggle Commented Mar 28, 2012 on How the Countach Got Its Name at Fritinancy
I guess they chose Rapiscan because Peniscan was already taken. Just be glad they weren't developing this technology for Wang Laboratories.
Toggle Commented Jan 4, 2010 on Bad Brand Names: Rapiscan at Fritinancy
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Jan 4, 2010