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Neil Perkin

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Stocks and flows of knowledge

One way that I've found very useful to articulate how leaders can catalyse innovation in an organisation is to consider organisational knowledge in terms of 'stocks and flows'. In economics and accounting a stock represents a quantity of something, measured... Continue reading

Posted Apr 18, 2023 at Only Dead Fish

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On the Application of A.I.

A model for understanding the variety of applications of AI Continue reading

Posted Apr 4, 2023 at Only Dead Fish

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Google Firestarters: Leo Rayman on Green Growth

The latest episode of Google Firestarters has just been published, featuring the brilliant Leo Rayman (CEO of EdenLab) on the challenging but inspiring topic of achieving 'green growth' and real sustainability transformation. Leo has a good provocation for this episode... Continue reading

Posted Mar 23, 2023 at Only Dead Fish

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Creativity from Ignorance

'Sheer ignorance - you know, there's no confidence to equal it.' - Orson Welles. After reading two excellent posts today on the trend towards banality (Martin Weigel on 'fighting the astro-turfing of culture', and Alex Murrell's 'the age of average')... Continue reading

Posted Mar 20, 2023 at Only Dead Fish

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First order change, second order change, and double loop learning

We talk so much about the need to respond to changing environments in business and yet there is often little attention paid to differentiating the different types of change that can so adeptly frame how we should respond. I'm a... Continue reading

Posted Mar 15, 2023 at Only Dead Fish

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Google Firestarters: Helen Edwards on Growth from the Margins

The latest episode of Google Firestarters is now live - this one features Helen Edwards, founder of Passionbrand, columnist for Marketing Week, and adjunct professor at London Business School. Helen has just published a new book ‘From Marginal to Mainstream:... Continue reading

Posted Mar 1, 2023 at Only Dead Fish

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Leadership, Teams and Bids

Psychologist Dr John Gottman (along with his wife Dr Julie Gottman) is renowned for his work on marital stability, relationships and predicting divorce in couples. In his research he has famously predicted with a 94% accuracy which marriages will end... Continue reading

Posted Feb 27, 2023 at Only Dead Fish

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Focus means saying 'no'

Last week Richard Huntington shared this video of Jony Ive talking about how Steve Jobs was brilliant at focusing. Many of us think about focus in terms of being able to sit and work exclusively on one thing and yet... Continue reading

Posted Feb 20, 2023 at Only Dead Fish

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Autonomy doesn't work without situational awareness

The need to combine team autonomy with situational awareness to truly empower teams and individuals Continue reading

Posted Feb 14, 2023 at Only Dead Fish

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The Social Context for New Technologies

There was an interesting example of how the social and anthropological context shapes the use and evolution of technology in Mark Allen Peterson's book 'Anthropology & Mass Communication: Media and Myth in the New Millennium'. Referencing Naomi Baron, Peterson describes... Continue reading

Posted Jan 26, 2023 at Only Dead Fish

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All New Google Firestarters

Adam Morgan discusses creativity from constraints in this episode of Think With Google Firetstarters Continue reading

Posted Jan 20, 2023 at Only Dead Fish

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Learning from Oaks

Anyone who has seen me speak will know that I'm a fan of metaphors. A couple of months back I learned something about Oak Trees (via a friend) that I found myself reflecting on on this, the first day of... Continue reading

Posted Jan 1, 2023 at Only Dead Fish

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Shipped in 2022

This is now my ninth year of doing an annual retrospective of my work year. It is (as I've said before in 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 and 2021) something that I find personally useful to reflect... Continue reading

Posted Dec 20, 2022 at Only Dead Fish

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Not as Simple as Pushing a Button

One of Tom Whitwell's '52 Things I Learned' (another excellent list this year as always) related to how the push button was a somewhat controversial interface when it was first introduced in the 1880s. Digging a bit further there's some... Continue reading

Posted Dec 5, 2022 at Only Dead Fish

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Dazzle Camouflage and Reframing a Problem

I love this example of reframing a problem that relates to the dazzle camouflage which was invented (by British Marine Artist Norman Wilkinson) and extensively used during World War One to help protect warships. British Zoologist John Graham Kerr had... Continue reading

Posted Nov 30, 2022 at Only Dead Fish

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What teams can learn from Army Ants, and how to avoid 'death spirals' Continue reading

Posted Nov 15, 2022 at Only Dead Fish

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How Knowledge Access Drives Innovation

In the late 19th Century Andrew Carnegie was the richest man in the world. From being a poor Scottish immigrant to the US he went on to build a steel empire which he sold to JP Morgan for almost half... Continue reading

Posted May 4, 2022 at Only Dead Fish

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On Brainstorming

The under-recognised but proven ways to improve the outputs of brainstorming sessions. Continue reading

Posted May 3, 2022 at Only Dead Fish

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Agile Marketing is NOW OUT

So, big news. My third book is published TODAY. It was a real labour of love to write this one but I'm so pleased with how it turned out. You can read more about why I wrote it here but... Continue reading

Posted Apr 4, 2022 at Only Dead Fish

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Google Firestarters Episode 18: Rachel Mercer

An insightful episode of Google Firestarters with Rache Mercer, co-founder and CXO of Proto and ex VP, Head of Strategy at R/GA New York Continue reading

Posted Apr 1, 2022 at Only Dead Fish

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Google Firestarters Episode 17: Russell Davies

Episode 17 featuring the brilliant and erudite Russell Davies Continue reading

Posted Mar 21, 2022 at Only Dead Fish

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Agile Marketing: Announcing my Third Book

Announcing the launch of my third book, on Agile Marketing Continue reading

Posted Mar 17, 2022 at Only Dead Fish

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Post of the Month vote

I've decided not to run a vote for Post of the Month this month. I thought about it a lot but with everything going on right now it just didn't feel like a good time to do it. I've got... Continue reading

Posted Mar 4, 2022 at Only Dead Fish

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Post of the Month - January 2022 - The Winner

Thanks everyone for voting and nominating. The winner of this month's vote is Tom Darlington with his post on The brilliance of Bullmore. So well done to Tom, who joins the hall of fame. Nominations for the February vote will... Continue reading

Posted Feb 16, 2022 at Only Dead Fish

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Post of the Month - January 2022 - The Vote

Thanks for the nominations. So our vote this month is between: The Disapproval Matrix by Ann Freidman The language of your fathers by John Merrick The brilliance of Bullmore by Tom Darlington The Five Levels of Hype by Johannes Klingebiel... Continue reading

Posted Feb 14, 2022 at Only Dead Fish

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