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Neil Perkin
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I'm a little late with this due to a heavy work schedule (sorry) but I can formally announce that the winner of Post of the Month is Gareth Price's post on the personalisation problem. We had some good voting around... Continue reading
Posted Jan 13, 2019 at Only Dead Fish
Thanks for the nominations all. Our vote this month is between: Marketing and the Tension Between Contrarianism and Tradition by Noah Brier Calling time on our long hours culture by Melissa Vodegel Matzen Being Bolder (Reflections 18 months into my... Continue reading
Posted Jan 7, 2019 at Only Dead Fish
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If you can think back as far as 2018 it's time to open nominations for Post of the Month. So please do look back at your bookmarks and nominate any good posts that you read and that you think are... Continue reading
Posted Jan 4, 2019 at Only Dead Fish
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'Curiosity fundamentally conflicts with the scalable efficiency model that dominates virtually all of our institutions - we anticipate a big shift from scalable efficiency to scalable learning driven by a changing economic environment' John Hagel Curiosity is one of those... Continue reading
Posted Jan 3, 2019 at Only Dead Fish
“Bureaucracy is a massive, role-playing game. If you’re an advanced player, you know how to deflect blame, defend turf, manage up, hoard resources, trade favors, negotiate targets and avoid scrutiny. Those who excel at the game, unsurprisingly, are unenthusiastic about... Continue reading
Posted Jan 3, 2019 at Only Dead Fish
Sometimes it's good to take a step back from the rush of the day-to-day and really look at the bigger picture of what you do in order to take stock. So every year around this time I write a sort... Continue reading
Posted Dec 19, 2018 at Only Dead Fish
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Well we had something of a runaway winner in this month's vote - Imali Hettiarachchi's excellent post Dear White Men, We Need You won by a resounding margin. So well done Imali - you join the hall of fame. My... Continue reading
Posted Dec 7, 2018 at Only Dead Fish
Thanks for the nominations all. So this month's vote is between: Adding Value, by Adding Values by Ben Terrett A Rocker's Guide to Management by Ian Leslie It’s time for employers to realise that work will never be more important... Continue reading
Posted Dec 4, 2018 at Only Dead Fish
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It's time to open nominations for Post of the Month. So if there is a post that you've read over the past month that you thought was particularly good, please do nominate it in the comments below or direct. As... Continue reading
Posted Dec 2, 2018 at Only Dead Fish
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Last Wednesday we had a properly fascinating Google Firestarters for the planning and strategy community, tackling a much discussed but perhaps often misunderstood theme - insight. We had three brilliant, and brilliantly different, speakers who all took different takes on... Continue reading
Posted Nov 22, 2018 at Only Dead Fish
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Last Tuesday we ran the fourth Google Firestarters of the year for the Performance Marketing community. It being Google's twentieth anniversary we took as our theme the present and future of search, and challenged a great line-up of speakers to... Continue reading
Posted Nov 19, 2018 at Only Dead Fish
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It was a pretty even vote this month, and Martin Weigel's brilliant Escape From Fantasy post did well but happy to say that in the end it was Rachel Mercer's excellent Heretics of Advertising: The (Forgotten) Craft presentation that won.... Continue reading
Posted Nov 11, 2018 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Heretics of Advertising: The (Forgotten) Craft by Rachel Mercer Escape From Fantasy by Martin Weigel How to Win an IPA Effectiveness Award by Tom Roach No more 'struggle porn'... Continue reading
Posted Nov 8, 2018 at Only Dead Fish
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It's time to open nominations for Post of the Month. As always I have a starting list which I've set out below but please do add to these nominations with posts that you've read over the past month which you... Continue reading
Posted Nov 5, 2018 at Only Dead Fish
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When I work with leadership teams in big companies it's often apparent just how hard it is to get (new) things off the ground. It's almost as if the company is set up to thwart people who want to create... Continue reading
Posted Oct 26, 2018 at Only Dead Fish
Thanks to Richard Shotton for pointing me at Russell Davies' description of 'bike-shedding' as a way to describe the way that significant amounts of time get wasted in corporate meetings by focusing on trivial issues that attendees know more about.... Continue reading
Posted Oct 22, 2018 at Only Dead Fish
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I'm a fan of marketing technologist Scott Brinker's work in bringing a healthy dose of insight, perspective and understanding to the increasingly complex world of martech. His annual surveys of martech vendors demonstrate brilliantly the sizeable impact of technology on... Continue reading
Posted Oct 17, 2018 at Only Dead Fish
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Well there was a fairly even split of voting this month with Helen Edwards' post on linking marketing theory with practice, and Tom Goodwin's piece on data both doing well but in the end it was Martin Weigel's excellent case... Continue reading
Posted Oct 8, 2018 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: The Best Marketers Know How to Link Theory With Practice by Helen Edwards 'That Ain't My Department, Sir’: Why I Never Attended a Shoot by Jim Carroll It's All... Continue reading
Posted Oct 4, 2018 at Only Dead Fish
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Right - time to open up nominations for Post of the Month. As always I've listed a few starters from my own favourites below but please do add to these with your own nominations either direct or via the comments... Continue reading
Posted Oct 2, 2018 at Only Dead Fish
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The new Slate/Economist podcast ‘The Secret History of the Future’ focuses on the lesser known stories of how some contemporary innovations are simply new versions of old ideas, which is a fine premis. This episode has been one of my... Continue reading
Posted Sep 27, 2018 at Only Dead Fish
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I posted last week about a fascinating research project that I'd done with AAR on the shifting corporate innovation landscape and the resulting report which is free to download. Over the past months I've also been conducting a second piece... Continue reading
Posted Sep 21, 2018 at Only Dead Fish
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On 27th Sept it will be Google's 20th anniversary and so to mark the occasion last week we ran a special Google Firestarters that spoke to potentially what is one of the most fundamental and topical themes facing the industry... Continue reading
Posted Sep 19, 2018 at Only Dead Fish
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Over the past few months I've been working with the smart folk at AAR on a project to look at the evolving innovation partner market in the UK, the output of which is a report which is just out and... Continue reading
Posted Sep 12, 2018 at Only Dead Fish
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Well there was a good run from Lou Downe's excellent post on service design principles and it was quite a close vote but in the end it was Marcus Brown's post on influencers The Kids are Alright which eventually won... Continue reading
Posted Sep 11, 2018 at Only Dead Fish