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Neil Perkin
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There was strong initial voting for Jan Gooding's post on Brands are the campfire of the company and also for Shane O'Leary's D2C playbook, but I'm happy to say that the winner of this month's vote is Rob Campbell's important... Continue reading
Posted Mar 11, 2019 at Only Dead Fish
Thanks for the nominations. So our vote is between: Brands are the campfire of the company by Jan Gooding Oh God it's raining newsletters by Craig Mod The D2C Playbook by Shane O'Leary When Work Tries to Destroy You by... Continue reading
Posted Mar 8, 2019 at Only Dead Fish
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It's time again to open nominations for Post of the Month (crikey - already?) so as usual I've selected a short starting list below but ask you to nominate your own favourite reads from the past month to add to... Continue reading
Posted Mar 5, 2019 at Only Dead Fish
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It's been almost two years since my first book came out. Writing that book was something of a cathartic exercise for me, having worked for many years to help companies of all types become more native to the digital empowered... Continue reading
Posted Mar 4, 2019 at Only Dead Fish
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Despite being nominated several times Rory Sutherland has never actually won Post of the Month but happy to say that his post on advertising efficiency and effectiveness has won through in this month's vote. So well done Rory, you join... Continue reading
Posted Feb 11, 2019 at Only Dead Fish
Thanks for the nominations all. So our vote this month is between: I've cried on a few runs lately by Heidi Hackemer Advertising is in crisis, but it's not because it doesn't work from Rory Sutherland The Public Media Stack... Continue reading
Posted Feb 7, 2019 at Only Dead Fish
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It's (already?) time to open nominations for the next Post of the Month vote. As usual I've written a starting list below but please do add to these with your own nominations of favourite reads from the past month. You... Continue reading
Posted Feb 3, 2019 at Only Dead Fish
'Huge swathes of people, in Europe and North America in particular, spend their entire working lives performing tasks they secretly believe do not really need to be performed. The moral and spiritual damage that comes from this situation is profound.... Continue reading
Posted Feb 1, 2019 at Only Dead Fish
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I'm a little late with this due to a heavy work schedule (sorry) but I can formally announce that the winner of Post of the Month is Gareth Price's post on the personalisation problem. We had some good voting around... Continue reading
Posted Jan 13, 2019 at Only Dead Fish
Thanks for the nominations all. Our vote this month is between: Marketing and the Tension Between Contrarianism and Tradition by Noah Brier Calling time on our long hours culture by Melissa Vodegel Matzen Being Bolder (Reflections 18 months into my... Continue reading
Posted Jan 7, 2019 at Only Dead Fish
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If you can think back as far as 2018 it's time to open nominations for Post of the Month. So please do look back at your bookmarks and nominate any good posts that you read and that you think are... Continue reading
Posted Jan 4, 2019 at Only Dead Fish
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'Curiosity fundamentally conflicts with the scalable efficiency model that dominates virtually all of our institutions - we anticipate a big shift from scalable efficiency to scalable learning driven by a changing economic environment' John Hagel Curiosity is one of those... Continue reading
Posted Jan 3, 2019 at Only Dead Fish
“Bureaucracy is a massive, role-playing game. If you’re an advanced player, you know how to deflect blame, defend turf, manage up, hoard resources, trade favors, negotiate targets and avoid scrutiny. Those who excel at the game, unsurprisingly, are unenthusiastic about... Continue reading
Posted Jan 3, 2019 at Only Dead Fish
Sometimes it's good to take a step back from the rush of the day-to-day and really look at the bigger picture of what you do in order to take stock. So every year around this time I write a sort... Continue reading
Posted Dec 19, 2018 at Only Dead Fish
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Well we had something of a runaway winner in this month's vote - Imali Hettiarachchi's excellent post Dear White Men, We Need You won by a resounding margin. So well done Imali - you join the hall of fame. My... Continue reading
Posted Dec 7, 2018 at Only Dead Fish
Thanks for the nominations all. So this month's vote is between: Adding Value, by Adding Values by Ben Terrett A Rocker's Guide to Management by Ian Leslie It’s time for employers to realise that work will never be more important... Continue reading
Posted Dec 4, 2018 at Only Dead Fish
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It's time to open nominations for Post of the Month. So if there is a post that you've read over the past month that you thought was particularly good, please do nominate it in the comments below or direct. As... Continue reading
Posted Dec 2, 2018 at Only Dead Fish
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Last Wednesday we had a properly fascinating Google Firestarters for the planning and strategy community, tackling a much discussed but perhaps often misunderstood theme - insight. We had three brilliant, and brilliantly different, speakers who all took different takes on... Continue reading
Posted Nov 22, 2018 at Only Dead Fish
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Last Tuesday we ran the fourth Google Firestarters of the year for the Performance Marketing community. It being Google's twentieth anniversary we took as our theme the present and future of search, and challenged a great line-up of speakers to... Continue reading
Posted Nov 19, 2018 at Only Dead Fish
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It was a pretty even vote this month, and Martin Weigel's brilliant Escape From Fantasy post did well but happy to say that in the end it was Rachel Mercer's excellent Heretics of Advertising: The (Forgotten) Craft presentation that won.... Continue reading
Posted Nov 11, 2018 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Heretics of Advertising: The (Forgotten) Craft by Rachel Mercer Escape From Fantasy by Martin Weigel How to Win an IPA Effectiveness Award by Tom Roach No more 'struggle porn'... Continue reading
Posted Nov 8, 2018 at Only Dead Fish
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It's time to open nominations for Post of the Month. As always I have a starting list which I've set out below but please do add to these nominations with posts that you've read over the past month which you... Continue reading
Posted Nov 5, 2018 at Only Dead Fish
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When I work with leadership teams in big companies it's often apparent just how hard it is to get (new) things off the ground. It's almost as if the company is set up to thwart people who want to create... Continue reading
Posted Oct 26, 2018 at Only Dead Fish
Thanks to Richard Shotton for pointing me at Russell Davies' description of 'bike-shedding' as a way to describe the way that significant amounts of time get wasted in corporate meetings by focusing on trivial issues that attendees know more about.... Continue reading
Posted Oct 22, 2018 at Only Dead Fish
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I'm a fan of marketing technologist Scott Brinker's work in bringing a healthy dose of insight, perspective and understanding to the increasingly complex world of martech. His annual surveys of martech vendors demonstrate brilliantly the sizeable impact of technology on... Continue reading
Posted Oct 17, 2018 at Only Dead Fish