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Neil Perkin
Recent Activity
I've been writing a new report on marketing structures and resourcing and in the research process came across the concept of 'Data-as-a-Service' (DaaS) via Ashley Friedlein's annual trends post which I think is a useful way of thinking about how... Continue reading
Posted yesterday at Only Dead Fish
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Well we had some lively voting on this months and it there was something of a battle between Martin Wiegel's excellent post, the lovely writing of Gemma Higgins and the insightful piece from Marco Del Valle but in the end... Continue reading
Posted Feb 7, 2020 at Only Dead Fish
Thanks for all the nominations. So our vote this month is between: Delivering digital service: this much I have learned by Matt Edgar On Hope, and Loss, and the Elusive Creative Genius by Gemma Higgins All Watched By Corporations Of... Continue reading
Posted Feb 5, 2020 at Only Dead Fish
Unbelievably it's now ten years since I left corporate world and took the leap to do my own thing. Over that time I've often been asked by people who are about to take the leap themselves or who have just... Continue reading
Posted Feb 4, 2020 at Only Dead Fish
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It's time to nominate your good reads for the shortlist for Post of the Month. So if you have read something that you thought was particularly erudite in the last month please do send me the link direct or leave... Continue reading
Posted Feb 3, 2020 at Only Dead Fish
Key themes from the book 'Agile Transformation' by Neil Perkin Continue reading
Posted Jan 30, 2020 at Only Dead Fish
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This Scientific American opinion piece on the remarkable similarities in how machine learning models and hunter-gatherer children acquire knowledge is fascinating. If we define artificial intelligence as the ability of computer systems to perform tasks that would typically need human... Continue reading
Posted Jan 24, 2020 at Only Dead Fish
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Over the last few years my international travel for work has increased quite a lot so for 2020 I'm going to be offsetting all the flights that I take and using MyClimate to support sustainable investment projects worldwide. Offsetting is... Continue reading
Posted Jan 13, 2020 at Only Dead Fish
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Well there was a strong showing from Patricia McDonald's excellent piece on why 2020 should be the year of girly swots, and also for Helen Edwards' article on what she hopes for from the coming year in marketing - but... Continue reading
Posted Jan 8, 2020 at Only Dead Fish
So nominations are in for the first vote of the new decade. We actually have a nomination for a series of three posts from Tom Critchlow but I'm allowing it as they are all complementary and the shortlist is not... Continue reading
Posted Jan 6, 2020 at Only Dead Fish
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It's time for the first Post of the Month of 2020 and for this one we will of-course be focusing on those pieces which have been posted over the past month which means the end of 2019. So if there... Continue reading
Posted Jan 4, 2020 at Only Dead Fish
Every year around this time it has become my habit to do something that I find really useful and yet never seem to manage to do in the rush of the day-to-day - to take a step back and actually... Continue reading
Posted Dec 20, 2019 at Only Dead Fish
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Thanks to everyone that took part in this month's vote. Happy to say that the winner is Justin Lines with his excellent post Fools Speak Truth to Power, despite a strong showing from those penned by Helen Edwards and Trevor... Continue reading
Posted Dec 9, 2019 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Of Bananas and Butlers by George Tennenbaum Newish Things that Haven't Made Advertising Better, Part 3: Decks by Ben Kay Fools Speak Truth to Power by Justin Lines Even... Continue reading
Posted Dec 6, 2019 at Only Dead Fish
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Time again to open for nominations for the illustrious Post of The Month. As usual I've put down a few posts below that I enjoyed to start off the list but if you can add to these with your own... Continue reading
Posted Dec 3, 2019 at Only Dead Fish
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Last week the interesting and interested of UK planning came together for our 33rd Google Firestarters event for planners and strategists. We'd taken 'Thinking Differently' as a broad theme but really this was about the (perhaps under-recognised) value of perspectives... Continue reading
Posted Dec 2, 2019 at Only Dead Fish
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Next Monday evening in London we have our next Planning Google Firestarters event and I'm particularly excited about this one since for a good while I've been wanting to focus an event on how perspectives from outside the industry can... Continue reading
Posted Nov 21, 2019 at Only Dead Fish
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Well there was strong voting for Emily Webber's post on capability mapping in this month's vote but the eventual winner was Martin Weigel's excellent post Has Advertising Lost Its Personality? Well done to Martin. He is now a multiple winner... Continue reading
Posted Nov 9, 2019 at Only Dead Fish
Thanks for the nominations. Another good list to choose from - so your choice this month is between: Has Advertising Lost Its Personality? from Martin Weigel Introducing Capability Profile Mapping by Emily Webber Schrodinger's Strat: The Planning Paradoxes for 2020... Continue reading
Posted Nov 7, 2019 at Only Dead Fish
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Gosh. Time already to open nominations for Post of the Month. So please do nominate any good reads that you've come across over the past month - you can nominate direct or via the comments. As always I have a... Continue reading
Posted Nov 5, 2019 at Only Dead Fish
I did some filming with my publisher recently to capture some of the key concepts from my new book on Agile Transformation. This short film is the first in a series but expresses the need to redesign organisational structures and... Continue reading
Posted Oct 31, 2019 at Only Dead Fish
I'd not come across this before but thanks to Julian Cole for referencing one of his favourite methods of learning, often used in a medical context when trainee surgeons are learning new procedures. In See One, Do One, Teach One... Continue reading
Posted Oct 18, 2019 at Only Dead Fish
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Happy to say that Bogdana Butnar's excellent post on a metaphorical explanation for the Internet (for planners) was a clear winner in this month's vote, so well done to Bogdana. You join the hall of fame. My thanks to everyone... Continue reading
Posted Oct 10, 2019 at Only Dead Fish
Thank you for the nominations. So our vote this month is between: A metaphorical explanation for the Internet (for planners) by Bogdana Butnar Why We Believe Fake News by Tom Chatfield These are a few of my favourite things by... Continue reading
Posted Oct 8, 2019 at Only Dead Fish
How we spend our time and where we place our attention are two of the most important choices we make (and yet this often seems to be more arbitrary and reactive than it should really be). I loved this point... Continue reading
Posted Oct 6, 2019 at Only Dead Fish