This is Neil Perkin's Typepad Profile.
Join Typepad and start following Neil Perkin's activity
Join Now!
Already a member? Sign In
Neil Perkin
Recent Activity
Image
In my book I talk about the importance of psychological safety in supporting agile culture and the ability of teams to move fast. And one of the best ways that I've found of describing what this means is the combination... Continue reading
Posted 4 days ago at Only Dead Fish
I really liked this point made by Olympic runner, filmmaker, and writer Alexi Pappas (video here) and it feels like something a lot of people need to hear right now (including me): ‘My Olympic coach told me after a particularly... Continue reading
Posted Feb 11, 2021 at Only Dead Fish
Image
Well it was a close run vote this month but it was Jim Carroll's excellent story Simplify, Then Exaggerate that won through in the end. Surprisingly perhaps, it's the first time that Jim has won I believe. So well done... Continue reading
Posted Feb 8, 2021 at Only Dead Fish
Thank you for the nominations. So this month's vote is between: Chemistry Lesson by Dave Dye Simplify, Then Exaggerate by Jim Carroll Design deserves the same status as advertising in marketer's plans by Helen Edwards Why amateurs sometimes beat experts... Continue reading
Posted Feb 4, 2021 at Only Dead Fish
Image
Well, it's time for the first Post of the Month vote of 2021 which means that it's time to open nominations. If there's something that you've read and would like to put forward please do let me have the link... Continue reading
Posted Feb 3, 2021 at Only Dead Fish
Gareth Kay, co-founder at Chapter in San Francisco, in Google Firestarters Episode 4 Continue reading
Posted Feb 1, 2021 at Only Dead Fish
Image
In the 1968 Mexico City Olympic Games a twenty one year old American University student Dick Fosbury won the high-jump gold medal using a revolutionary jumping technique that he had called the 'Fosbury Flop'. The practice changed the sport forever... Continue reading
Posted Jan 28, 2021 at Only Dead Fish
Image
I seem to have been chasing my tail on this month's vote and am a bit later than intended with this but I'm happy to announce that Colin Lewis's excellent post on the ways that marketers delude themselves has won... Continue reading
Posted Jan 15, 2021 at Only Dead Fish
Thanks for the nominations (and sorry again this is a little late). So our vote this month is between: Scaling up without screwing up by Tom Roach Scratching and Thieving by James Caig Let's ask a better question: why doesn't... Continue reading
Posted Jan 13, 2021 at Only Dead Fish
Image
I'm a little late with this (sorry) but it's time again to open nominations for Post of the Month. As always I have a short start list which I've got below (I've had a couple of nominations already), but do... Continue reading
Posted Jan 10, 2021 at Only Dead Fish
Image
Every year I do a kind of year-end retrospective taking a step back and looking at what I've worked on in the year. I've been doing it for the past seven years (2013, 2014, 2015, 2016, 2017, 2018, 2019). And... Continue reading
Posted Dec 31, 2020 at Only Dead Fish
Image
I'm really happy to say that the third Google Firestarters video chat is now up. This one is with the brilliant Sue Unerman who was wonderfully erudite, funny and insightful. We talk about a wide range of subjects related to... Continue reading
Posted Dec 8, 2020 at Only Dead Fish
Image
Well there was a strong showing for Harriet Kindleysides' Questioning Things, and for Zoe Scaman's From Frameworks to Flywheels but in the end it was John Willshire's excellent talk on Zenko Mapping that just won this month's vote. So well... Continue reading
Posted Dec 7, 2020 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Zenko Mapping - A Video Introduction by John Willshire From Frameworks to Flywheels by Zoe Scaman Long live the King: Burger King's advertising plays a different game by Faris... Continue reading
Posted Dec 4, 2020 at Only Dead Fish
Image
It's time again for nominations for Post of the Month. So if there's a post which you've read over the past month that you thought was particularly good do nominate it by sending me the link or leaving it in... Continue reading
Posted Dec 2, 2020 at Only Dead Fish
I'm delighted to announce episode 2 in our series of Google Firestarters chats - this one with the brilliant Lindsay Pattison, Chief Client Officer, WPP. The conversation with Lindsay was pretty wide-ranging but she had some fascinating thoughts around how... Continue reading
Posted Nov 23, 2020 at Only Dead Fish
I have a confession to make. Almost eleven years ago I left the large media owner that I had worked for for 14 years. At the time I talked about it as though it was a proactive decision that I... Continue reading
Posted Nov 16, 2020 at Only Dead Fish
Image
Well it was quite a close run vote this month between JP Castlin's post on how marketers should focus on cash flows and Amy Kean's piece on how social media is breaking us but in the end it was the... Continue reading
Posted Nov 10, 2020 at Only Dead Fish
Well, after something of a COVID-related hiatus I'm delighted to announce that Google Firestarters is returning as a brand new video interview series featuring some of the most insightful and interesting people in the advertising and media industry. Pre-COVID we'd... Continue reading
Posted Nov 9, 2020 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Social media is breaking us; why we need something radical to save ourselves by Amy Kean If you want a bigger marketing budget, focus on creating cash flows by... Continue reading
Posted Nov 8, 2020 at Only Dead Fish
Image
Well there may be counting for another (possibly more important) vote going on at the moment but let us not forget nominations for another (important in its own way) vote - the one for Post of the Month. As usual... Continue reading
Posted Nov 5, 2020 at Only Dead Fish
I really liked this post from Chris Dillon on what football can teach us. He makes several great points talking about how great teams are the product of how the component parts (the players) collectively work together and how you... Continue reading
Posted Oct 25, 2020 at Only Dead Fish
Image
Thanks for the votes everyone. Happy to say that Craig Ainsley's post on The Normalisation of Overworking in Advertising won through. There was also a stong showing for Alex Murrell's great post on the The Forecasting Fallacy. So well done... Continue reading
Posted Oct 12, 2020 at Only Dead Fish
Thanks for the nominations. Our vote this month is between: The Normalisation of Overworking in Advertising by Craig Ainsley The Forecasting Fallacy by Alex Murrell To Win Short-form Video, Look Away from the Creator by Shreya Sudarshana The Beatles Theory... Continue reading
Posted Oct 9, 2020 at Only Dead Fish
Image
It's time to open up nominations for Post of the Month. This vote is here to recognise great (non-professional) industry writing and blogging so if there's a post that you've read over the past which you particularly enjoyed do nominate... Continue reading
Posted Oct 5, 2020 at Only Dead Fish