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Neil Perkin
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I really liked this post from Chris Dillon on what football can teach us. He makes several great points talking about how great teams are the product of how the component parts (the players) collectively work together and how you... Continue reading
Posted yesterday at Only Dead Fish
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Thanks for the votes everyone. Happy to say that Craig Ainsley's post on The Normalisation of Overworking in Advertising won through. There was also a stong showing for Alex Murrell's great post on the The Forecasting Fallacy. So well done... Continue reading
Posted Oct 12, 2020 at Only Dead Fish
Thanks for the nominations. Our vote this month is between: The Normalisation of Overworking in Advertising by Craig Ainsley The Forecasting Fallacy by Alex Murrell To Win Short-form Video, Look Away from the Creator by Shreya Sudarshana The Beatles Theory... Continue reading
Posted Oct 9, 2020 at Only Dead Fish
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It's time to open up nominations for Post of the Month. This vote is here to recognise great (non-professional) industry writing and blogging so if there's a post that you've read over the past which you particularly enjoyed do nominate... Continue reading
Posted Oct 5, 2020 at Only Dead Fish
There's an idea that has been around for a while about how as significant new technologies mature the more they disappear - as in they become less obvious or we simply stop noticing that they are there. I remember the... Continue reading
Posted Sep 30, 2020 at Only Dead Fish
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Thanks everyone for the votes. Happy to announce that the winner of this month's vote is Zoe Scaman with her fascinating post including the slides from her talk on the future of fandoms. Well done to Zoe. You join the... Continue reading
Posted Sep 11, 2020 at Only Dead Fish
My thanks for the nominations. So our vote this month is between: Scream If You Want to Go Faster! Why Government Technology Needs (Much) Better Governance by Rachel Coldicutt Brand is a Strategy by Faris Yakob Lessons on Victory from... Continue reading
Posted Sep 10, 2020 at Only Dead Fish
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Gosh that came around quickly. It's time again to open nominations for Post of the Month, so if there is something that you've read over the past weeks that you thought was particularly good please do send me the link/nomination... Continue reading
Posted Sep 8, 2020 at Only Dead Fish
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I was thinking the other day about complexity bias, which Shane Parrish has described as: '...our tendency to look at something that is easy to understand, or look at it when we are in a state of confusion, and view... Continue reading
Posted Sep 7, 2020 at Only Dead Fish
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Thanks everyone for taking part in this month's vote. There was a strong showing for Tom Roach's excellent analysis The Wrong and the Short of it, but the winner in the end was James Hankins and his more e-commerce-focused analysis.... Continue reading
Posted Aug 14, 2020 at Only Dead Fish
I'm a bit later than intended with this (sorry), but thanks for the nominations - here is the shortlist for this month's vote: Puncturing the Paradox: Group Cohesion and the Generational Myth by Ben Shaw The End of Cultural Icons... Continue reading
Posted Aug 12, 2020 at Only Dead Fish
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It's time again to open up nominations for Post of the Month - if you have a post that you've read over the past month and that you thought was particularly good please do nominate it in the comments below... Continue reading
Posted Aug 6, 2020 at Only Dead Fish
I've done some backcasting before now in my work with clients but I liked the way this is framed in this article in terms of how most leaders think 'present-forwards' rather than 'future-back' 'Present-forward leaders build their organizations in increments,... Continue reading
Posted Jul 29, 2020 at Only Dead Fish
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Another busy vote this month and a strong showing for Tom Roach's insightful post on brand purpose but in the end it was Amy Kean's excellent post on agency culture that won the vote. Well done to Amy - you... Continue reading
Posted Jul 10, 2020 at Only Dead Fish
Thanks for the nominations everyone. So our vote this month is between: Brand Purpose: The Biggest Lie the Industry Ever Told? by Tom Roach Pricing Freelance Projects by Tom Hirst How Purpose is Permeating Hollywood by Zoe Scaman Feeling Depressed?... Continue reading
Posted Jul 8, 2020 at Only Dead Fish
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Nominations are now open for Post of the Month. So if there is a particularly good post that you've read over the past month do nominate it by sending me the link direct or putting it in the comments below.... Continue reading
Posted Jul 6, 2020 at Only Dead Fish
In his latest post Mario Gabriele digs into the potential for whether we'll now start to see superstar teachers emerging in the same way that we've seen superstar streamers, gamers, personal fitness instructors and sports stars: 'Sherwin Rosen's 1981 paper... Continue reading
Posted Jul 1, 2020 at Only Dead Fish
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Sometimes in my workshops with clients I run exercises around how a team can create possible futures as opposed to just plausible and probable ones. This is akin to what Google have termed '10X' thinking. The idea of creating disproportionate... Continue reading
Posted Jun 30, 2020 at Only Dead Fish
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Every so often when working with a client on a project there will be a tricky problem that we need to understand better and one of the best tools that I've found to do this is to visualise the challenge... Continue reading
Posted Jun 29, 2020 at Only Dead Fish
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This episode of Tim Harford's podcast series Cautionary Tales has some brilliant stories about the dangers of blindly following technology. Tim talks about the phenomenon of what rangers in Death Valley California have termed death by GPS - genuine examples... Continue reading
Posted Jun 19, 2020 at Only Dead Fish
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Last Friday in between calls I dipped in and out of the brilliant Nudgestock (you can see all the talks over on the Ogilvy Consulting YouTube channel). A favourite talk that I caught from the day came from Bri Williams... Continue reading
Posted Jun 18, 2020 at Only Dead Fish
There were several well articulated points in this post by Lean specialist John Shook about why it's so important for leaders not to try and solve all the problems on behalf of their teams. An outdated style of leadership believes... Continue reading
Posted Jun 17, 2020 at Only Dead Fish
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I'm a fan of Simon Wardley's thinking - he did an excellent Google Firestarters talk a few years ago, and I drew on some of his work in my first and second book. His approaches to understanding situational context and... Continue reading
Posted Jun 12, 2020 at Only Dead Fish
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Some lively voting in this month's vote and a strong showing for Gem Higgins' post but in the end it was Mel Exon's excellent writing about lockdown that won through. So well done to Mel who joins the Post of... Continue reading
Posted Jun 11, 2020 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Chaz's 100 Things Planners Should Know by Chaz Wigley Fever Dream by Mel Exon Banana Yazoo saved my life by Kerry Roper Five steps that brands can take to... Continue reading
Posted Jun 9, 2020 at Only Dead Fish