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Neil Perkin
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This week saw the return of Google Firestarters and also the return of a format that we've run successfully before based around seven rapid-fire provocations on a theme (subtitled 'The Magnificent Seven'). This time we wanted to broaden the topic... Continue reading
Posted 3 days ago at Only Dead Fish
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Happy to say that the winner of this month's vote is Ryan Wallman's post on AdLand's obsession with youth. So well done to Ryan - you join the Post of the Month Hall of Fame. My thanks to everyone that... Continue reading
Posted May 8, 2019 at Only Dead Fish
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I'm delighted to say that Google Firestarters is back. In eight years of Firestarters events we've focused a lot on the craft of planning, on innovation, agency models and the future of advertising, but never really opened up beyond advertising... Continue reading
Posted May 4, 2019 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Youth Spies and Curious Elders by Austin Kleon Word Salad by Nicki Sprinz AdLand's obsession with youth will come at a costs by Ryan Wallman Sexism in Advertising by... Continue reading
Posted May 3, 2019 at Only Dead Fish
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Gosh. It's time again (already?) to open up nominations for Post of the Month. You may know the drill by now - I've got a short starting list below of posts that I thought were good from the past month,... Continue reading
Posted May 2, 2019 at Only Dead Fish
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So I was having a Twitter chat with Nick Childs and Gerad Petherbridge a while back and we were talking about how Twitter is such a good place to come across great books that you haven't read, and great concepts... Continue reading
Posted Apr 19, 2019 at Only Dead Fish
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Thanks for all the votes. It was a pretty close run one but I'm happy to say that the winner is Richard Huntingdon with his post The Value of Deep Work is Your Only Real Value. Unbelievably this is the... Continue reading
Posted Apr 8, 2019 at Only Dead Fish
Thanks for the nominations. Another good set of reading this month. So our vote is between: The Stupidity of Sameness and the Value of Difference by Tom Roach Brief in Haste, Repent at Leisure by Jan Gooding Strategy Needs Good... Continue reading
Posted Apr 5, 2019 at Only Dead Fish
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It's time to open nominations for Post of the Month. More good reading to be had this month so as usual I've put a short starting list of nominations below but please do add to these with posts that you... Continue reading
Posted Apr 4, 2019 at Only Dead Fish
Too often we focus on getting quickly to the answer to challenges and not pausing to think whether we are actually asking the right question. The ability to ask good questions will I think be one of the greatest leadership... Continue reading
Posted Apr 1, 2019 at Only Dead Fish
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There was strong initial voting for Jan Gooding's post on Brands are the campfire of the company and also for Shane O'Leary's D2C playbook, but I'm happy to say that the winner of this month's vote is Rob Campbell's important... Continue reading
Posted Mar 11, 2019 at Only Dead Fish
Thanks for the nominations. So our vote is between: Brands are the campfire of the company by Jan Gooding Oh God it's raining newsletters by Craig Mod The D2C Playbook by Shane O'Leary When Work Tries to Destroy You by... Continue reading
Posted Mar 8, 2019 at Only Dead Fish
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It's time again to open nominations for Post of the Month (crikey - already?) so as usual I've selected a short starting list below but ask you to nominate your own favourite reads from the past month to add to... Continue reading
Posted Mar 5, 2019 at Only Dead Fish
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It's been almost two years since my first book came out. Writing that book was something of a cathartic exercise for me, having worked for many years to help companies of all types become more native to the digital empowered... Continue reading
Posted Mar 4, 2019 at Only Dead Fish
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Despite being nominated several times Rory Sutherland has never actually won Post of the Month but happy to say that his post on advertising efficiency and effectiveness has won through in this month's vote. So well done Rory, you join... Continue reading
Posted Feb 11, 2019 at Only Dead Fish
Thanks for the nominations all. So our vote this month is between: I've cried on a few runs lately by Heidi Hackemer Advertising is in crisis, but it's not because it doesn't work from Rory Sutherland The Public Media Stack... Continue reading
Posted Feb 7, 2019 at Only Dead Fish
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It's (already?) time to open nominations for the next Post of the Month vote. As usual I've written a starting list below but please do add to these with your own nominations of favourite reads from the past month. You... Continue reading
Posted Feb 3, 2019 at Only Dead Fish
'Huge swathes of people, in Europe and North America in particular, spend their entire working lives performing tasks they secretly believe do not really need to be performed. The moral and spiritual damage that comes from this situation is profound.... Continue reading
Posted Feb 1, 2019 at Only Dead Fish
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I'm a little late with this due to a heavy work schedule (sorry) but I can formally announce that the winner of Post of the Month is Gareth Price's post on the personalisation problem. We had some good voting around... Continue reading
Posted Jan 13, 2019 at Only Dead Fish
Thanks for the nominations all. Our vote this month is between: Marketing and the Tension Between Contrarianism and Tradition by Noah Brier Calling time on our long hours culture by Melissa Vodegel Matzen Being Bolder (Reflections 18 months into my... Continue reading
Posted Jan 7, 2019 at Only Dead Fish
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If you can think back as far as 2018 it's time to open nominations for Post of the Month. So please do look back at your bookmarks and nominate any good posts that you read and that you think are... Continue reading
Posted Jan 4, 2019 at Only Dead Fish
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'Curiosity fundamentally conflicts with the scalable efficiency model that dominates virtually all of our institutions - we anticipate a big shift from scalable efficiency to scalable learning driven by a changing economic environment' John Hagel Curiosity is one of those... Continue reading
Posted Jan 3, 2019 at Only Dead Fish
“Bureaucracy is a massive, role-playing game. If you’re an advanced player, you know how to deflect blame, defend turf, manage up, hoard resources, trade favors, negotiate targets and avoid scrutiny. Those who excel at the game, unsurprisingly, are unenthusiastic about... Continue reading
Posted Jan 3, 2019 at Only Dead Fish
Sometimes it's good to take a step back from the rush of the day-to-day and really look at the bigger picture of what you do in order to take stock. So every year around this time I write a sort... Continue reading
Posted Dec 19, 2018 at Only Dead Fish
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Well we had something of a runaway winner in this month's vote - Imali Hettiarachchi's excellent post Dear White Men, We Need You won by a resounding margin. So well done Imali - you join the hall of fame. My... Continue reading
Posted Dec 7, 2018 at Only Dead Fish