This is Neil Perkin's Typepad Profile.
Join Typepad and start following Neil Perkin's activity
Join Now!
Already a member? Sign In
Neil Perkin
Recent Activity
Image
In the late 19th Century Andrew Carnegie was the richest man in the world. From being a poor Scottish immigrant to the US he went on to build a steel empire which he sold to JP Morgan for almost half... Continue reading
Posted May 4, 2022 at Only Dead Fish
The under-recognised but proven ways to improve the outputs of brainstorming sessions. Continue reading
Posted May 3, 2022 at Only Dead Fish
Image
So, big news. My third book is published TODAY. It was a real labour of love to write this one but I'm so pleased with how it turned out. You can read more about why I wrote it here but... Continue reading
Posted Apr 4, 2022 at Only Dead Fish
Image
An insightful episode of Google Firestarters with Rache Mercer, co-founder and CXO of Proto and ex VP, Head of Strategy at R/GA New York Continue reading
Posted Apr 1, 2022 at Only Dead Fish
Image
Episode 17 featuring the brilliant and erudite Russell Davies Continue reading
Posted Mar 21, 2022 at Only Dead Fish
Image
Announcing the launch of my third book, on Agile Marketing Continue reading
Posted Mar 17, 2022 at Only Dead Fish
I've decided not to run a vote for Post of the Month this month. I thought about it a lot but with everything going on right now it just didn't feel like a good time to do it. I've got... Continue reading
Posted Mar 4, 2022 at Only Dead Fish
Image
Thanks everyone for voting and nominating. The winner of this month's vote is Tom Darlington with his post on The brilliance of Bullmore. So well done to Tom, who joins the hall of fame. Nominations for the February vote will... Continue reading
Posted Feb 16, 2022 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: The Disapproval Matrix by Ann Freidman The language of your fathers by John Merrick The brilliance of Bullmore by Tom Darlington The Five Levels of Hype by Johannes Klingebiel... Continue reading
Posted Feb 14, 2022 at Only Dead Fish
Image
The latest episode of Google Firestarters is now out. This one is with the always-interesting Pats McDonald who is the Global Chief Strategy Officer, Creative, at Dentsu. Lots of wisdom from Pats in this episode. I loved the way in... Continue reading
Posted Feb 11, 2022 at Only Dead Fish
Image
I'm a bit late with this (sorry - big deadline) but it's time to open nominations for Post of the Month. As usual I've listed a starting shortlist below but please do add to these and when I have a... Continue reading
Posted Feb 10, 2022 at Only Dead Fish
Recently I've been dipping into the wonderful 'Every Frame a Painting' (sidebar: what a great name) series of video essays which looks at the art and craft of filmmaking. I watched this one the other day, focusing on how many... Continue reading
Posted Jan 31, 2022 at Only Dead Fish
Image
Well it was a comparatively even vote this month with a strong showing for George Tannenbaum on the nature of work and Helen Edwards on brand blind spots but in the end it was Richard Huntington that won with his... Continue reading
Posted Jan 7, 2022 at Only Dead Fish
Thanks for the nominations all. So our vote this month is between: The Nature of Work by George Tannenbaum The best of minds, the worst of minds: are we mentally ready for the metaverse? by Amy Kean The 'Long Nose'... Continue reading
Posted Jan 6, 2022 at Only Dead Fish
Image
It's time for the first Post of the Month vote of 2022. But first - nominations. If there is a great post that you've read over the past month do nominate it for the vote by sending me the link... Continue reading
Posted Jan 4, 2022 at Only Dead Fish
Each year I do a kind of end-of-year work retro to look back on what I've been doing all year. It's something that I've done now for the past eight years (2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020) and... Continue reading
Posted Dec 29, 2021 at Only Dead Fish
Image
A fascinating episode of Google Firestarters with Ian Fitzpatrick, Global Director Brand Strategy and Operations at New Balance Continue reading
Posted Dec 15, 2021 at Only Dead Fish
Image
Congratulations go to Dave Dye whose excellent post on the challenges of the client/agency creative process, The Milky Bar Adult, has won the vote for Post of the Month. Dave is duly entered into the hall of fame. My thanks... Continue reading
Posted Dec 9, 2021 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: The Milky Bar Adult by Dave Dye Brush your teeth: why we still haven't found work/life balance by Aparna Bangur The Useful Human Truth: Nine Lessons from Joni Mitchell... Continue reading
Posted Dec 6, 2021 at Only Dead Fish
Image
Well it's time again to nominate your good reads for Post of the Month. If there's something that you've read over the past month that you thought is worth nominating do send me the link or leave it in the... Continue reading
Posted Dec 3, 2021 at Only Dead Fish
'We say yes for the wrong reasons: a reluctance to be labelled as negative; a perceived obligation to friends and family; an attempt to avoid the discomfort of the opposite. We feel pressure in the moment to agree to something,... Continue reading
Posted Nov 23, 2021 at Only Dead Fish
Image
Delighted to say that it is Jessica Hagy's excellent post on The many gifts of awkward silence that has won this month's vote. Well done to Jessica who joins the hall of fame. My thanks to all those who nominated... Continue reading
Posted Nov 12, 2021 at Only Dead Fish
Thanks for the nominations. So this month's vote is between: Charts that don't change by Harry Guild and Dean Matthewson The many gifts of awkward silence by Jessica Hagy Creative brief writing by Will Humphrey I want to believe in... Continue reading
Posted Nov 10, 2021 at Only Dead Fish
Image
I was so pleased when Jim Carroll said that he'd record an episode of Google Firestarters. As the former Chairman of BBH London and now a brand consultant he has so many pearls of wisdom about planning, strategy, the industry... Continue reading
Posted Nov 9, 2021 at Only Dead Fish
Image
It's Post of the Month time again. So if there is anything that you've read over the past month that you thought was particularly good do drop the link to the post in the comments or send it to me... Continue reading
Posted Nov 7, 2021 at Only Dead Fish