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Neil Perkin
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It was a pretty even vote this month, and Martin Weigel's brilliant Escape From Fantasy post did well but happy to say that in the end it was Rachel Mercer's excellent Heretics of Advertising: The (Forgotten) Craft presentation that won.... Continue reading
Posted 2 days ago at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Heretics of Advertising: The (Forgotten) Craft by Rachel Mercer Escape From Fantasy by Martin Weigel How to Win an IPA Effectiveness Award by Tom Roach No more 'struggle porn'... Continue reading
Posted 5 days ago at Only Dead Fish
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It's time to open nominations for Post of the Month. As always I have a starting list which I've set out below but please do add to these nominations with posts that you've read over the past month which you... Continue reading
Posted Nov 5, 2018 at Only Dead Fish
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When I work with leadership teams in big companies it's often apparent just how hard it is to get (new) things off the ground. It's almost as if the company is set up to thwart people who want to create... Continue reading
Posted Oct 26, 2018 at Only Dead Fish
Thanks to Richard Shotton for pointing me at Russell Davies' description of 'bike-shedding' as a way to describe the way that significant amounts of time get wasted in corporate meetings by focusing on trivial issues that attendees know more about.... Continue reading
Posted Oct 22, 2018 at Only Dead Fish
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I'm a fan of marketing technologist Scott Brinker's work in bringing a healthy dose of insight, perspective and understanding to the increasingly complex world of martech. His annual surveys of martech vendors demonstrate brilliantly the sizeable impact of technology on... Continue reading
Posted Oct 17, 2018 at Only Dead Fish
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Well there was a fairly even split of voting this month with Helen Edwards' post on linking marketing theory with practice, and Tom Goodwin's piece on data both doing well but in the end it was Martin Weigel's excellent case... Continue reading
Posted Oct 8, 2018 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: The Best Marketers Know How to Link Theory With Practice by Helen Edwards 'That Ain't My Department, Sir’: Why I Never Attended a Shoot by Jim Carroll It's All... Continue reading
Posted Oct 4, 2018 at Only Dead Fish
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Right - time to open up nominations for Post of the Month. As always I've listed a few starters from my own favourites below but please do add to these with your own nominations either direct or via the comments... Continue reading
Posted Oct 2, 2018 at Only Dead Fish
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The new Slate/Economist podcast ‘The Secret History of the Future’ focuses on the lesser known stories of how some contemporary innovations are simply new versions of old ideas, which is a fine premis. This episode has been one of my... Continue reading
Posted Sep 27, 2018 at Only Dead Fish
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I posted last week about a fascinating research project that I'd done with AAR on the shifting corporate innovation landscape and the resulting report which is free to download. Over the past months I've also been conducting a second piece... Continue reading
Posted Sep 21, 2018 at Only Dead Fish
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On 27th Sept it will be Google's 20th anniversary and so to mark the occasion last week we ran a special Google Firestarters that spoke to potentially what is one of the most fundamental and topical themes facing the industry... Continue reading
Posted Sep 19, 2018 at Only Dead Fish
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Over the past few months I've been working with the smart folk at AAR on a project to look at the evolving innovation partner market in the UK, the output of which is a report which is just out and... Continue reading
Posted Sep 12, 2018 at Only Dead Fish
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Well there was a good run from Lou Downe's excellent post on service design principles and it was quite a close vote but in the end it was Marcus Brown's post on influencers The Kids are Alright which eventually won... Continue reading
Posted Sep 11, 2018 at Only Dead Fish
Thanks for the nominations. So this month's vote is between: Amazon, Airbnb, and Asos are all investing in this one simple design idea by Lou Downe Forty Two; now I’m as old as my dad was when he died, what... Continue reading
Posted Sep 9, 2018 at Only Dead Fish
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It's time again to open nominations for Post of the Month, so do nominate your good reads via the comments below or direct and I'll put the shortlist up for a vote as soon as I have a good number.... Continue reading
Posted Sep 5, 2018 at Only Dead Fish
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This episode of the Hit Parade podcast from Slate is a wonderfully geeky look at how the record industry tried to kill retail sales of the single in the 90s in favour of the more lucrative album format, but it’s... Continue reading
Posted Sep 4, 2018 at Only Dead Fish
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Noah Brier has a great analysis of the true origins of the 'Unknown unknowns' framework which looks something like this: Despite being brought to wide attention by Donald Rumsfeld's remarks about Iraq, the concept has origins that seemingly stretch further... Continue reading
Posted Aug 28, 2018 at Only Dead Fish
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'Every block of stone has a statue inside it and it is the task of the sculptor to discover it. I saw the angel in the marble and carved until I set him free.' Michelangelo I happened across this Michelangelo... Continue reading
Posted Aug 24, 2018 at Only Dead Fish
I wrote something about scale over on the agile business blog. About how in order to scale sometimes you need to do things that don't scale, and how difficult this can be in an organisation that is used to only... Continue reading
Posted Aug 10, 2018 at Only Dead Fish
I've been driving back and forth to Kent over the past week (long story) so my podcast consumption has dramatically increased. This HBR Ideacast on creating a purpose driven organisation was fascinating (there's an article here on the same theme... Continue reading
Posted Aug 8, 2018 at Only Dead Fish
'The Buxton Index of an entity, i.e. person or organization, is defined as the length of the period, measured in years, over which the entity makes its plans.' I came across the 'Buxton Index' via this Shane Parrish podcast with... Continue reading
Posted Aug 7, 2018 at Only Dead Fish
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Well it was a stellar list to choose from this month, and a close run vote but in the end it was Ian Leslie's excellent The Death of Don Draper that just about won it. So well done Ian. You... Continue reading
Posted Aug 6, 2018 at Only Dead Fish
Thanks for the nominations. BBH Labs' World Cup of Books has been nominated and although it's slightly beyond the norm I've included it as it was a good celebration of great writing and rather fun, and I've also included a... Continue reading
Posted Aug 3, 2018 at Only Dead Fish
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It's been a pretty good month for reading this past month, reflected in my starting nominations for Post of the Month below. If there are good things that you've read over the past month please do nominate them for the... Continue reading
Posted Aug 2, 2018 at Only Dead Fish