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Neil Perkin
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I'm delighted to officially announce the launch of my new book that deals with the intersection of business transformation and organisational agility: Agile Transformation - Structures, Processes and Mindsets for the Digital Age. When I wrote the first book it... Continue reading
Posted 7 days ago at Only Dead Fish
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Well there was some good levels of voting this month including a lot of Scottish support I think for George Gunn's post but in the end it was Tim Harford's post on the strange power of the idea of 'average'... Continue reading
Posted Sep 10, 2019 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: The days of silos are well and truly over by Sue Unerman The strange power of the idea of 'average' from Tim Harford Is NPS truly ‘the growth marketer’s... Continue reading
Posted Sep 9, 2019 at Only Dead Fish
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Gosh. It's Post of the Month time again. Which means that it's time to nominate good reads that you've digested over the past month so that I can put them all up for a vote. As usual I have a... Continue reading
Posted Sep 6, 2019 at Only Dead Fish
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'If you want an answer in the future you will ask a machine. The role of humans will be to ask questions. Great question creators will generate new industries, new brands and new possibilities.' Kevin Kelly Monday evening saw the... Continue reading
Posted Sep 4, 2019 at Only Dead Fish
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The next Google Firestarters is upon us and is happening at Google London, next Monday 2nd September, at 6pm (I'm announcing this slightly later than usual due to holiday). We run two strands of Firestarters events - one for the... Continue reading
Posted Aug 29, 2019 at Only Dead Fish
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Well it was a pretty evenly split vote this month but in the end it was Phi Adams that edged it with his Lessons from Japanese athletes for creative brief writing. Well done Phil - you join the hall of... Continue reading
Posted Aug 12, 2019 at Only Dead Fish
A while back I was holed up in a hotel room in Lisbon after running a leadership workshop for Vodafone and I recorded an interview for Mark Pollard's excellent Sweathead podcast. Mark's an excellent interviewer and has a lovely disarming... Continue reading
Posted Aug 9, 2019 at Only Dead Fish
Thanks for the nominations. So this month's vote is between: Lessons from Japanese athletes for creative brief writing by Phil Adams Listening to your inner rhythm by Jim Carroll Want to innovate like Amazon? Here's their formula by Scott Brinker... Continue reading
Posted Aug 5, 2019 at Only Dead Fish
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It's time to open nominations for Post of the Month, so if there is a good post that you've read over the past four weeks please do nominate it by sending the link to me direct or leaving it in... Continue reading
Posted Aug 4, 2019 at Only Dead Fish
The BBC had a great list of the 101 people, ideas and things changing how we work today. Lots of interesting thoughts in there - Jason Kottle picked out a few of the most notable. One of my favourites though... Continue reading
Posted Aug 2, 2019 at Only Dead Fish
I liked this (via Tom Peters, taken from Nine Lies About Work): "Positive attention is THIRTY TIMES more powerful than negative attention in creating high performance on a team...So whilst we may occasionally have to help people get better at... Continue reading
Posted Jul 26, 2019 at Only Dead Fish
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I've been thinking a lot recently about whether we're seeing a deterioration in the value that we place in learning from the past. This New Yorker piece on the decline of historical thinking in particular struck me. The article features... Continue reading
Posted Jul 12, 2019 at Only Dead Fish
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There was some strong voting for Alastair Thomson's post The Last Thing Your Business Needs is More Metrics and also Elizabeth Ayer's Don't Ask Forgiveness, Radiate Intent but in the end it was Murray Calder's post on Meaningful Measurement that... Continue reading
Posted Jul 9, 2019 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: How to Piss Off a Creative by Fred Rodwell Don't Ask Forgiveness, Radiate Intent by Elizabeth Ayer The Last Thing Your Business Needs is More Metrics by Alastair Thomson... Continue reading
Posted Jul 5, 2019 at Only Dead Fish
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It's time to open for Post of the Month nominations. Do you have a post that you've read over the past month that really resonated with you, or that you thought was a particularly good read? If so, then do... Continue reading
Posted Jul 3, 2019 at Only Dead Fish
This post from Marc Rubinstein (which was shortlisted for this month's Post of the Month vote) on the lessons from the tragic crash of Air France Flight 447 ten years ago gathered together a number of interesting concepts. One of... Continue reading
Posted Jun 13, 2019 at Only Dead Fish
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There was a strong showing for Richard Huntingdon's post on the mediocrity of middle-distance insight in this months vote but Faris Yakob's excellent post on how to manage anxiety and depression eventually won out. Well done to Faris - you're... Continue reading
Posted Jun 9, 2019 at Only Dead Fish
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For the latest in our series of Firestarters events for the Performance Marketing community we brought together three fantastic speakers to focus on different aspects of a critical theme - growth. Google have partnered with Econsultancy recently on a piece... Continue reading
Posted Jun 7, 2019 at Only Dead Fish
Thanks for the nominations all. So our vote this month is between: Adapt or Die: The Nature of Brand Strategy by Charlie Ebdy The Mediocrity of Middle Distance Insight by Richard Huntingdon Air France Flight 447: Ten Years On by... Continue reading
Posted Jun 5, 2019 at Only Dead Fish
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It's time again to open nominations for Post of the Month. So if there are any posts that you've read over the past month that you think are particularly good please do nominate them by sending me the link direct... Continue reading
Posted Jun 2, 2019 at Only Dead Fish
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The next in our series of Googe Firestarters events for the Performance Marketing community is taking place at Google Pancras Square, 6pm on 3rd June. For this one we're taking the theme of how performance marketing can play a more... Continue reading
Posted May 26, 2019 at Only Dead Fish
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This week saw the return of Google Firestarters and also the return of a format that we've run successfully before based around seven rapid-fire provocations on a theme (subtitled 'The Magnificent Seven'). This time we wanted to broaden the topic... Continue reading
Posted May 18, 2019 at Only Dead Fish
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Happy to say that the winner of this month's vote is Ryan Wallman's post on AdLand's obsession with youth. So well done to Ryan - you join the Post of the Month Hall of Fame. My thanks to everyone that... Continue reading
Posted May 8, 2019 at Only Dead Fish
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I'm delighted to say that Google Firestarters is back. In eight years of Firestarters events we've focused a lot on the craft of planning, on innovation, agency models and the future of advertising, but never really opened up beyond advertising... Continue reading
Posted May 4, 2019 at Only Dead Fish