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Neil Perkin
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Another busy vote this month and a strong showing for Tom Roach's insightful post on brand purpose but in the end it was Amy Kean's excellent post on agency culture that won the vote. Well done to Amy - you... Continue reading
Posted 5 days ago at Only Dead Fish
Thanks for the nominations everyone. So our vote this month is between: Brand Purpose: The Biggest Lie the Industry Ever Told? by Tom Roach Pricing Freelance Projects by Tom Hirst How Purpose is Permeating Hollywood by Zoe Scaman Feeling Depressed?... Continue reading
Posted 7 days ago at Only Dead Fish
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Nominations are now open for Post of the Month. So if there is a particularly good post that you've read over the past month do nominate it by sending me the link direct or putting it in the comments below.... Continue reading
Posted Jul 6, 2020 at Only Dead Fish
In his latest post Mario Gabriele digs into the potential for whether we'll now start to see superstar teachers emerging in the same way that we've seen superstar streamers, gamers, personal fitness instructors and sports stars: 'Sherwin Rosen's 1981 paper... Continue reading
Posted Jul 1, 2020 at Only Dead Fish
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Sometimes in my workshops with clients I run exercises around how a team can create possible futures as opposed to just plausible and probable ones. This is akin to what Google have termed '10X' thinking. The idea of creating disproportionate... Continue reading
Posted Jun 30, 2020 at Only Dead Fish
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Every so often when working with a client on a project there will be a tricky problem that we need to understand better and one of the best tools that I've found to do this is to visualise the challenge... Continue reading
Posted Jun 29, 2020 at Only Dead Fish
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This episode of Tim Harford's podcast series Cautionary Tales has some brilliant stories about the dangers of blindly following technology. Tim talks about the phenomenon of what rangers in Death Valley California have termed death by GPS - genuine examples... Continue reading
Posted Jun 19, 2020 at Only Dead Fish
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Last Friday in between calls I dipped in and out of the brilliant Nudgestock (you can see all the talks over on the Ogilvy Consulting YouTube channel). A favourite talk that I caught from the day came from Bri Williams... Continue reading
Posted Jun 18, 2020 at Only Dead Fish
There were several well articulated points in this post by Lean specialist John Shook about why it's so important for leaders not to try and solve all the problems on behalf of their teams. An outdated style of leadership believes... Continue reading
Posted Jun 17, 2020 at Only Dead Fish
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I'm a fan of Simon Wardley's thinking - he did an excellent Google Firestarters talk a few years ago, and I drew on some of his work in my first and second book. His approaches to understanding situational context and... Continue reading
Posted Jun 12, 2020 at Only Dead Fish
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Some lively voting in this month's vote and a strong showing for Gem Higgins' post but in the end it was Mel Exon's excellent writing about lockdown that won through. So well done to Mel who joins the Post of... Continue reading
Posted Jun 11, 2020 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Chaz's 100 Things Planners Should Know by Chaz Wigley Fever Dream by Mel Exon Banana Yazoo saved my life by Kerry Roper Five steps that brands can take to... Continue reading
Posted Jun 9, 2020 at Only Dead Fish
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It's time again to recognise great thinking and writing and open up nominations for Post of the Month. As usual I have a short starting list below but please do add to these with nominations of posts that you've read... Continue reading
Posted Jun 8, 2020 at Only Dead Fish
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My father died suddenly and somewhat prematurely at the age of 65 in 1998. I had just turned 30 at the time and it hit me with some force. I remember promising myself that I would hold it together at... Continue reading
Posted Jun 5, 2020 at Only Dead Fish
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Well there was some lively voting in this month's vote and a good showing for Nick Hammond's post on mindfulness in the time of the virus but in the end it was Patricia McDonald's wonderful letter to her daughter that... Continue reading
Posted May 8, 2020 at Only Dead Fish
Thanks for the nominations all. So our vote this month is between: A letter to my daughter by Patricia McDonald Covid-19, what do we do now (and next)? by Kevin Chesters Lockdown and the challenges of making work work (part... Continue reading
Posted May 5, 2020 at Only Dead Fish
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There's already been a lot of speculation about what's likely to change and not change in the long-term given the current enormous challenges faced by so many businesses, but the reality is that no-one really knows. The one thing that... Continue reading
Posted May 5, 2020 at Only Dead Fish
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Well, after a one month hiatus I've decided to bring Post of the Month back, not least because there was so much good writing around despite (because of?) everything that is going on. So I'm asking for you to submit... Continue reading
Posted May 4, 2020 at Only Dead Fish
Over the years I've frequently referenced Dave Snowden's Cynefin model as a way of understanding problems and contexts (and I talked about it my books). It's fantastically useful. This ten year old film is a good, short run through: In... Continue reading
Posted Apr 22, 2020 at Only Dead Fish
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There was plentiful voting in this month's poll and a strong showing for Nicola Kemp's excellent piece: Enough. But in the end it was Jed Hallam's powerful post on finding belonging that won through. Well done to Jed - you... Continue reading
Posted Mar 7, 2020 at Only Dead Fish
Thanks all for the nominations. So our vote this month is between: Calling for a More-Than-Human Politics by Anab Jain Enough: The death of Caroline Flack raises urgent questions for our industry by Nicola Kemp Finding belonging: imposter syndrome, adland,... Continue reading
Posted Mar 5, 2020 at Only Dead Fish
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It's time to open up nominations for Post of the Month. If you've read something over the past month that you think is particularly good, do nominate it by sending me the link or leaving a comment below. As always... Continue reading
Posted Mar 3, 2020 at Only Dead Fish
Richard Shotton makes a great point in this post about why marketers so often overemphasise chasing the latest fads at the expense of more established activities. A good part of the reason for this, he says, is demonstrated by a... Continue reading
Posted Feb 27, 2020 at Only Dead Fish
'The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation.' Saying that large, legacy businesses should act like startups is overly simplistic and lazy thinking. There is much that big... Continue reading
Posted Feb 24, 2020 at Only Dead Fish
I've been writing a new report on marketing structures and resourcing and in the research process came across the concept of 'Data-as-a-Service' (DaaS) via Ashley Friedlein's annual trends post which I think is a useful way of thinking about how... Continue reading
Posted Feb 17, 2020 at Only Dead Fish