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Neil Perkin
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I've been thinking a lot recently about whether we're seeing a deterioration in the value that we place in learning from the past. This New Yorker piece on the decline of historical thinking in particular struck me. The article features... Continue reading
Posted 3 days ago at Only Dead Fish
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There was some strong voting for Alastair Thomson's post The Last Thing Your Business Needs is More Metrics and also Elizabeth Ayer's Don't Ask Forgiveness, Radiate Intent but in the end it was Murray Calder's post on Meaningful Measurement that... Continue reading
Posted 6 days ago at Only Dead Fish
Thanks for the nominations. So our vote this month is between: How to Piss Off a Creative by Fred Rodwell Don't Ask Forgiveness, Radiate Intent by Elizabeth Ayer The Last Thing Your Business Needs is More Metrics by Alastair Thomson... Continue reading
Posted Jul 5, 2019 at Only Dead Fish
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It's time to open for Post of the Month nominations. Do you have a post that you've read over the past month that really resonated with you, or that you thought was a particularly good read? If so, then do... Continue reading
Posted Jul 3, 2019 at Only Dead Fish
This post from Marc Rubinstein (which was shortlisted for this month's Post of the Month vote) on the lessons from the tragic crash of Air France Flight 447 ten years ago gathered together a number of interesting concepts. One of... Continue reading
Posted Jun 13, 2019 at Only Dead Fish
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There was a strong showing for Richard Huntingdon's post on the mediocrity of middle-distance insight in this months vote but Faris Yakob's excellent post on how to manage anxiety and depression eventually won out. Well done to Faris - you're... Continue reading
Posted Jun 9, 2019 at Only Dead Fish
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For the latest in our series of Firestarters events for the Performance Marketing community we brought together three fantastic speakers to focus on different aspects of a critical theme - growth. Google have partnered with Econsultancy recently on a piece... Continue reading
Posted Jun 7, 2019 at Only Dead Fish
Thanks for the nominations all. So our vote this month is between: Adapt or Die: The Nature of Brand Strategy by Charlie Ebdy The Mediocrity of Middle Distance Insight by Richard Huntingdon Air France Flight 447: Ten Years On by... Continue reading
Posted Jun 5, 2019 at Only Dead Fish
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It's time again to open nominations for Post of the Month. So if there are any posts that you've read over the past month that you think are particularly good please do nominate them by sending me the link direct... Continue reading
Posted Jun 2, 2019 at Only Dead Fish
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The next in our series of Googe Firestarters events for the Performance Marketing community is taking place at Google Pancras Square, 6pm on 3rd June. For this one we're taking the theme of how performance marketing can play a more... Continue reading
Posted May 26, 2019 at Only Dead Fish
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This week saw the return of Google Firestarters and also the return of a format that we've run successfully before based around seven rapid-fire provocations on a theme (subtitled 'The Magnificent Seven'). This time we wanted to broaden the topic... Continue reading
Posted May 18, 2019 at Only Dead Fish
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Happy to say that the winner of this month's vote is Ryan Wallman's post on AdLand's obsession with youth. So well done to Ryan - you join the Post of the Month Hall of Fame. My thanks to everyone that... Continue reading
Posted May 8, 2019 at Only Dead Fish
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I'm delighted to say that Google Firestarters is back. In eight years of Firestarters events we've focused a lot on the craft of planning, on innovation, agency models and the future of advertising, but never really opened up beyond advertising... Continue reading
Posted May 4, 2019 at Only Dead Fish
Thanks for the nominations. So our vote this month is between: Youth Spies and Curious Elders by Austin Kleon Word Salad by Nicki Sprinz AdLand's obsession with youth will come at a costs by Ryan Wallman Sexism in Advertising by... Continue reading
Posted May 3, 2019 at Only Dead Fish
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Gosh. It's time again (already?) to open up nominations for Post of the Month. You may know the drill by now - I've got a short starting list below of posts that I thought were good from the past month,... Continue reading
Posted May 2, 2019 at Only Dead Fish
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So I was having a Twitter chat with Nick Childs and Gerad Petherbridge a while back and we were talking about how Twitter is such a good place to come across great books that you haven't read, and great concepts... Continue reading
Posted Apr 19, 2019 at Only Dead Fish
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Thanks for all the votes. It was a pretty close run one but I'm happy to say that the winner is Richard Huntingdon with his post The Value of Deep Work is Your Only Real Value. Unbelievably this is the... Continue reading
Posted Apr 8, 2019 at Only Dead Fish
Thanks for the nominations. Another good set of reading this month. So our vote is between: The Stupidity of Sameness and the Value of Difference by Tom Roach Brief in Haste, Repent at Leisure by Jan Gooding Strategy Needs Good... Continue reading
Posted Apr 5, 2019 at Only Dead Fish
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It's time to open nominations for Post of the Month. More good reading to be had this month so as usual I've put a short starting list of nominations below but please do add to these with posts that you... Continue reading
Posted Apr 4, 2019 at Only Dead Fish
Too often we focus on getting quickly to the answer to challenges and not pausing to think whether we are actually asking the right question. The ability to ask good questions will I think be one of the greatest leadership... Continue reading
Posted Apr 1, 2019 at Only Dead Fish
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There was strong initial voting for Jan Gooding's post on Brands are the campfire of the company and also for Shane O'Leary's D2C playbook, but I'm happy to say that the winner of this month's vote is Rob Campbell's important... Continue reading
Posted Mar 11, 2019 at Only Dead Fish
Thanks for the nominations. So our vote is between: Brands are the campfire of the company by Jan Gooding Oh God it's raining newsletters by Craig Mod The D2C Playbook by Shane O'Leary When Work Tries to Destroy You by... Continue reading
Posted Mar 8, 2019 at Only Dead Fish
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It's time again to open nominations for Post of the Month (crikey - already?) so as usual I've selected a short starting list below but ask you to nominate your own favourite reads from the past month to add to... Continue reading
Posted Mar 5, 2019 at Only Dead Fish
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It's been almost two years since my first book came out. Writing that book was something of a cathartic exercise for me, having worked for many years to help companies of all types become more native to the digital empowered... Continue reading
Posted Mar 4, 2019 at Only Dead Fish
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Despite being nominated several times Rory Sutherland has never actually won Post of the Month but happy to say that his post on advertising efficiency and effectiveness has won through in this month's vote. So well done Rory, you join... Continue reading
Posted Feb 11, 2019 at Only Dead Fish