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Neilpollock
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Interesting post. I have just written my own blog post about this, where Gartner continuously segment and sub-segment markets to get what they call the 'beautiful picture' (roughly 10-25 dots).
http://blog.oup.com/2016/02/digital-future-industry-analysis/
I think these kinds of interventions have quite serious implications for processes of innovation in the IT industry.
Commented Feb 24, 2016 on Is Gartner slicing the bologna too thin? at deal architect
Is Gartner slicing the bologna too thin?
I burst out laughing when I saw Gartner’s Magic Quadrant for “Single-Instance ERP for Product-Centric Midmarket Companies.” Talk about a mouthful. When I was there in late 90s, we worried about segmenting markets too narrowly. Apparently, in the last 15 years, that worry has gone away. And even...
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