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Next Step...the origin of ideas
Atlanta, Georgia
CMO services on demand, when you need it, where you need it. We are accomplished, business leaders and award-winning marketing professionals with years of experience with entrepreneurial minded companies. We have concepted, grown and run successful companies in the brand, marketing and communications vertical. Our clients harness our tactical business acumen and brand inspired creativity, as we create, develop and execute unique solutions to meet their company goals and objectives.
Interests: Working with entrepreneurial minded organizations.
Recent Activity
The search for the next big idea for a client is an exploration of mind, time and skill. There is never “enough” time before the initial presentation to be sure everything will fire on all cylinders in the minds of the clients. But if you know where you want your... Continue reading
Posted Mar 24, 2011 at The Origin of Ideas
I know we have all seen it, many times, the organization that prides itself on delivering a great product or service to market and extols the virtues of understanding their brand. But they have no idea why the market is confused by their brand and why they cannot gain market... Continue reading
Posted Dec 16, 2010 at The Origin of Ideas
Next Step...the origin of ideas is now following The Photodiarist
Nov 15, 2010
Next Step...the origin of ideas is now following www.facebook.com/profile.php?id=639887634
Nov 15, 2010
Next Step...the origin of ideas is now following Snazzy Napper
Nov 15, 2010
Next Step...the origin of ideas is now following Seth Godin
Nov 15, 2010
Next Step...the origin of ideas is now following A Facebook User
Nov 15, 2010
Next Step...the origin of ideas is now following Mike Mancuso
Nov 15, 2010
Next Step...the origin of ideas is now following Donna Stott
Nov 15, 2010
Next Step...the origin of ideas is now following DWR
Nov 15, 2010
Many times we have been asked, “What can you do for our brand, we need some help” That question opens up a waterfall of questions and opportunities. Many times highly talented and very astute brand champions ask us that question. These people have the skill set to push any brand... Continue reading
Posted Nov 10, 2010 at The Origin of Ideas
Every once in a while a product comes along that hits on all cylinders. Today it’s the Snazzy Napper! And it’s firing on all 12 and is purring like a kitten…I mean bleating like a sheep. The Snazzy Napper is: Outrageous Provocative Unique Contagious The Snazzy Napper offers: Solutions to... Continue reading
Posted Aug 24, 2010 at The Origin of Ideas
Next Step...the origin of ideas has shared their blog The Origin of Ideas
Aug 13, 2010
I just completed reading an article written for the current McKinsey Quarterly. http://bit.ly/cpEqEo It concluded with the following: Word-of-mouth marketing through social networks could emerge as an important tool in the marketer’s arsenal. That will depend on whether marketers can tame the fundamentally unpredictable and serendipitous nature of word of... Continue reading
Posted Aug 13, 2010 at The Origin of Ideas
A point of contact is a point of influence. How we choose to help others manage that is our responsibility. In a time when resources are scarce for many companies, I have found many organizations looking for the perfect solution to marketing and communications, the one source that will lead the consumer to their product or service. Right or wrong this is what companies are thinking. Where as, Social Media is a new venue that allows clients to reach a vertical client base, it should not be considered as the end-all tactic. I fully believe in Social Media as one of many tactics that are necessary when appropriately filtering a brand through the marketplace. What makes Social Media so attractive? It is a fresh idea/medium with a low cost threshold to implement and manage AND companies are looking for new solutions. Once all the hype over Social Media dies down, it will remain an essential tool in the vast realm of marketing and communications. Most importantly, we are experiencing a shift in how people communicate and how they share information. Social Media is marketing communications by the people for the people. So, be sure your marketing communications platform looks at the seismic shift in consumer behavior before casting final judgment on the tactic of Social Media.What are your thoughts? Continue reading
Posted May 12, 2010 at The Origin of Ideas
Next Step...the origin of ideas is now following The Typepad Team
May 11, 2010