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Interesting response from Drinkaware, but continuing focus on binge drinking and drunkenness suggests little of substance may have changed. This focus is at the heart of industry efforts to frame the debate on alcohol policy, as it naturally leads to an emphasis on individual or minority behaviours rather than more effective population oriented approaches, not supported by industry.
My comments on this excellent piece were so extensive that I have posted a blog to accommodate them on
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Nov 21, 2013