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The downward spiral of hollow rhetoric. It would appear that whilst we have this wonderful thing called social media and its misinterpreted age, the web and its aggregation, and narcicsm and ego that are just being discovered - carpet bombing seems to be all the rage! I was on a "social network" the other day, checking out a few posts when I came across a "guru/expert" dictating how to use the social web. His main point of teaching was the method in how to get as much out there as possible. In other words, to become the "go to" person in their field of expertise. Continue reading

We're talking about a phone. In the U.K. we call the object that you carry with you everywhere, couldn't live without a "mobile phone" and yet in America they call it a "Cell". On one hand it' referred to by what it does and on the other it's referred to by what it is! At this point we could go into a diatribe of the difference between the countries but that's not my intention. On the contrary my point is "ipad-ivity". I'll get to that in a minute. Continue reading

Property Tribes forum and, Social Media Graffiti, are delighted to announce that we have partnered with The Property Investor Show 2010 to help create awareness of the show within the on-line investor/Landlord and property services communities. Continue reading

Or is it an oxymoron? Social media - the art of sharing. This is nothing new, arguably social media has been with us for tens of thousands of years. The media might have changed but the reason stands. The difference today, primarily, is the web. My point is this: Social media from an individual is, by default, sharing and, therefore, justifiably comes under the correct heading "social media". It is done with intent to share and make someone else's life richer in knowledge. The individual who "receives" this information will do with it what they want. They may be influenced in a purchase, or in thought, etc but point of fact, they have had their lives enriched by content. Continue reading

This is not really new information, but it does consolidate the method of the web. The firm Gartner have just released figures that suggest one fifth of the population are influencing over 74% of consumers! These "influencers" only succeed due to a particular method. Why? Because they don't use the web as a channel. They have nothing to gain from "influencing" and, therefore, apply a different method other that one who does. This, in turn, dictates method and that method can only be relevant delivery of information coupled with delivery that is social in nature i.e sharing. Continue reading

A physical token of us having met. That's what a business card is now - isn't it? Things aren't the way they used to be, but they're still there - they just have a different meaning. Take the humble business card. Really what does it represent? You? Maybe it does, but in the world of the web if I want to find you, I mean really want to find you, I can and I will and with better detail by Googling your name. Continue reading

Bearing in mind that we're only just inside the "mainstream" section of the bell curve (when it comes to Social media). Question: Is content King? A certain amount of content is needed, and good content to, but, based on the fact that content does not stay original for long the argument that "content is king" will not sustain a good "followship". The omnipresent nature of the web dictates choice, and with that it may not sustain people "coming back for more". Continue reading

... quickly enough. Yes, it will raise profile and yes it is needed. Yes it is good for PR and R&D. Yes your writing will be found by journalists and yes, you will be perceived as a thought leader (but only if the correct method is instigated at commencement). By its very nature SM is broadcasting i.e. one way dialogue. I'm aware that it might lead to conversation which is the idea, but on it's own it's still just broadcasting. More importantly if you were a business, how would you go about organising what is, by definition, conversation? Obviously, you can bring to bear all the SM tools such as Twitter, Facebook, YouTube etc but how are you going to get you next Client to engage? How long will it take? How many resources will it take? Continue reading

Apparently! But is it? One thing is for sure, it would seem that there is a lot of debate on the web and it would also appear that the term "Marketing" and "Social Media" are being used in the same sentence. Question: Should they? I would argue that if they are, then it is crap. I can say this because most of the "marketeers" that I know would wish that it did or still see it as an opportunity to do so. I'm not a marketeer, never have been, but from what I can see Marketing stands for this: See a "channel" (an opportunity to be exposed to great numbers of people), go with a budget and create a "campaign", then calculate the "ROI", take the profit and do it again. There is nothing wrong with this. Continue reading

This is a great App that allows you to "check in" on Foursquare with a photo of where you are. Sadly (at the moment) it is only available in the US on Android but will be coming to the UK when it comes out of Beta. Life streaming is gathering a pace. So far I am seeing many adaptations on RT arguably this is a third gen adaptation that could not exist without foursquare or twitter. There are more coming. I'll be blogging about it when the UK version comes out. Continue reading

Now you can earn whilst "checking in". This is something quite significant, it's a clear move away from traditional marketing and using the social web in a novel manner. Since the rise of "lifestreams" becoming part of the "mainstream" world of the social web, this is an inevitable move. Albeit not a new thing (rewarding points for engagement), however, what is going to be fascinating is what will come next? Having said that "user generated media impressions" should be rewarded as we (the public) are doing the work of the "marketeers" by "liking" and "checking in". Groundswell should be rewarded. Continue reading

I had a wonderful day yesterday at the Chelsea Flower show. Having said that, it was a bit hot and by the end of the day it wasn't just the flowers that were wilting! Still I managed to "snap" a few pics for the web. Enjoy. N Continue reading

The omnipresent nature of the web and its pace dictates listening is as important as talking. 

Arguably more so. 
How rude it would be to walk into a party of people and just broadcast and talk about yourself all the time? I'm not sure there are many people on the planet that would accept that scenario! You will certainly not make any friends at that party, and people will leave thinking you a real bore.

 Question is: Is this how we should act on the web? Continue reading

It is my humble opinion that blogging is the cornerstone of a nutritious social web diet. It is the backbone of everything you do and that you are on-line. My reason for saying this is such: Only 14% of people trust advertising whereas 78% of people trust community, peer, or friend review. These reviews and recommendations are coming from, among other places, the humble blog. Question: Are you being found, talked about, and shared into other people's networks? Because that is where the real magic of the social web happens! Below is my guide to best practice. Continue reading

As we are all aware, we are living in an "attention" economy. We cannot pay for eyeballs or attention, we have to earn it. The great thing about social media is that is allows us to express ourselves in many different and creative ways. Vanessa and I have looked to our rock n' roll background for inspiration of how to present our U.K. speaker tour dates. I hope this inspires you to think creatively how you can express yourself on-line, create a powerful on-line brand, and stand out from the crowd. Continue reading