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Nick Wright
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Pete, I love Steve's blog... check out his posts every day in my feeder. I think Steve might be upset with the jargon, and everyone jumping on board the "conversation train"... the same way old-school fans of Green Day (back when they were punk in San Fran) dislike mainstream audiences embracing the band. Maybe Steve feels threatened because he was such an early adopter and fan of social media, and he just doesn't want to see its main strengths become dilluted by the new players in the game. Thanks for the post. Great info! That's just my .02. Nick Wright
Real world example of 360 Listening in the workplace: I used to work in marketing for Fathead (Fathead basically makes lifesize stickers of NFL players, NBA players, etc.). Well, one of my buddies, who owns a Chad Johnson Fathead, tells me "I don't like the fact that my Fathead comes in two pieces... the website made it look like one piece." I took note of his complaint. Then, I check out Fathead complaints via and see there are a ton of people complaining about the same thing. I even printed out one guys post about his Ben Roethlisberger Fathead coming in two pieces... and how he felt misled by the website and Fathead commercials which depicted the product as one piece. So I present these consumer complaints to the rest of my team... and we decide we need to find a die-cutter who can print and cut a Fathead in one piece. Unfortunately I no longer work with Fathead (they moved from Cincy to Detroit and I didn't want to move up there), so I'm not sure if they've taken these consumer complaints to heart or not (I haven't seen the product lately). But that was a real world example of your reasoning in action. Great post! Nick Wright