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The interesting thing that comes to mind for me is Dungeon World. It's not very remarkable: hacking some hot indie system to do D&D is pretty standard. But, at least by RPG standards it's taken off dramatically. Godin isn't wrong, but there are many more factors to success. I think the only one you can really plan for or aim for though is being a purple cow.
Toggle Commented Jan 5, 2013 on How purple is your cow? at GameDevBlog
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Jan 4, 2013