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Luis Hernandez
New York, NY
SVP Interactive Development
Recent Activity
The increasing awareness of, and concerns with, online tracking technologies such as cookies have led several new firms to introduce cookie alternative for tracking and identification purposes. Once such approach, know as device fingerprinting, takes advantage of all of the information a computer typically broadcasts unknowingly when going online to form a uniquely identifiable device profile. Continue reading
Posted Dec 1, 2010 at iWunder | Wunderman New York Blog
One need only look at the explosive coverage of wave upon wave of feature- and smart-phone related news and product announcements to reach the conclusion that the year of mobile has finally arrived. But it's once recent editorial comment I've read in The Hindu, India's National Newspaper, that sealed it for me: There is a plethora of smartphones from international companies like LG, Samsung and Sony Ericsson flooding the Indian market. In addition, local companies like Videocon, Fly, Zen and many others are entering the growing segment. The resulting competition could bring down smartphone prices.Pretty obvious closing statement no? We... Continue reading
Posted Jun 15, 2010 at iWunder | Wunderman New York Blog
Surprisingly despite all of the promise of the iPad and the excitement around all of the apps I’ve seen and gotten to play with, there really hasn’t been anything that’s become my preferred way of working vs. my traditional laptop from a professional perspective. The iPad always seems like a contextual compromise from a professional application perspective, something I’d use in a pinch or out of pure convenience, as a point of origination for an idea perhaps, or as a more convenient option vs. my laptop on during my daily commute. But my experience with one particular app, , represents... Continue reading
Posted Jun 7, 2010 at iWunder | Wunderman New York Blog
What are your thoughts on the introduction of multi-tasking to the iPhone OS and its true benefit? What do you see as a good potential application for it? And are the interface complexities that result worth it? Continue reading
Posted May 11, 2010 at iWunder | Wunderman New York Blog
The change in the experience of interactions with the iPad means a whole new way of working, and it’s yet to be seen if people adapt to the compromises iPad developers (and Apple itself) are making in order to accommodate the form factor. Continue reading
Posted Apr 30, 2010 at iWunder | Wunderman New York Blog
With Apple's official stance on Flash so clearly stated by Steve Jobs, the big question is the potential impact of the Flash vs. Mobile Issue for online advertisers and marketers specifically. Continue reading
Posted Apr 29, 2010 at iWunder | Wunderman New York Blog
You may not know it, but a new generation of incredibly powerful and portable interactive experiences lies in our midst, living entirely “in the cloud”. From Microsoft’s Azure to Amazon’s cloud services, the ability to use third-party “on demand”—instead of “owned”—infrastructure for clients holds the potential for cutting-edge user interactions that live completely independently of traditional website content management or hosting systems. Continue reading
Posted Jan 28, 2010 at iWunder | Wunderman New York Blog
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Jan 18, 2010