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nicholas einstein
The SF Bay Area
Director of Strategic & Analytic Services @ Datran Media
Interests: giants, mets, knicks, fan of: family, & tarheels.
Recent Activity
Pulled directly from Macrumors.com - an interesting nod to the Newton. Continue reading
Posted May 13, 2010 at the other einstein
Using dead people in advertising has always been controversial; I think it really works in this context. Continue reading
Posted Apr 7, 2010 at the other einstein
Jay - I very much enjoyed assembling the list; you absolutely earned your spot!
Toggle Commented Feb 18, 2010 on Top 10 Practical Online Marketing Blogs at Blogs.com
1 reply
By Matthew Schwartz for The ZoomInfo B2B Sales & Marketing Blog E-mail, which is well into its teens, is still viewed as a cheap, yet effective marketing channel. But as the medium starts to mature, sales and marketing teams may... Continue reading
Posted Nov 24, 2009 at the other einstein
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Twitter, IM, Social Networks, haven't replaced email, and while Google Wave does seem quite cool, I do not see it replacing email any time soon. From what I've read, it's pretty complex, and Google may actually have a rough time generating a positive network effect in the near term. I could see wave being great for some conversations [group event discussions, planning, etc.], but not sure it will be appropriate for transactional and business communications. Wave certainly seems like a disruptive technology, and I am quite psyched to check it out and learn more, but I believe the future of email is bright. Those of us concentrating on delivery probably still need to worry much more about the Gmail inbox than Wave.
Intensely focus on the new members of your list.Be sure that the messaging you send first properly manages recipient expectations about the email program while accomplishing core business objectives. Response rates will be highest for these messages, so focus on... Continue reading
Posted Sep 1, 2009 at the other einstein
"How can I integrate social media with my e-mail marketing program?" Continue reading
Posted May 25, 2009 at the other einstein
nicholas einstein has shared their blog the other einstein
May 5, 2009