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nicholas einstein
The SF Bay Area
Director of Strategic & Analytic Services @ Datran Media
Interests: giants, mets, knicks, fan of: family, & tarheels.
Recent Activity
The New iPad Ad & The Old Newton Ad
Pulled directly from Macrumors.com - an interesting nod to the Newton. Continue reading
Posted May 13, 2010 at the other einstein
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New Nike Ad Featuring Earl & Tiger
Using dead people in advertising has always been controversial; I think it really works in this context. Continue reading
Posted Apr 7, 2010 at the other einstein
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Jay - I very much enjoyed assembling the list; you absolutely earned your spot!
Top 10 Practical Online Marketing Blogs
With nearly 15 years of online marketing experience, Nicholas Einstein can safely be considered an industry veteran. Specializing in emessaging and CRM strategy, Mr. Einstein has spent his career helping companies of all kinds leverage online channels to communicate more effectively with their c...
Article by Matthew Schwartz from a Recent Interview About Email Marketing
By Matthew Schwartz for The ZoomInfo B2B Sales & Marketing Blog E-mail, which is well into its teens, is still viewed as a cheap, yet effective marketing channel. But as the medium starts to mature, sales and marketing teams may... Continue reading
Posted Nov 24, 2009 at the other einstein
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Twitter, IM, Social Networks, haven't replaced email, and while Google Wave does seem quite cool, I do not see it replacing email any time soon. From what I've read, it's pretty complex, and Google may actually have a rough time generating a positive network effect in the near term.
I could see wave being great for some conversations [group event discussions, planning, etc.], but not sure it will be appropriate for transactional and business communications.
Wave certainly seems like a disruptive technology, and I am quite psyched to check it out and learn more, but I believe the future of email is bright. Those of us concentrating on delivery probably still need to worry much more about the Gmail inbox than Wave.
What does Google Wave mean for deliverability? Get a Wave invite for commenting!
I'm very excited about Google Wave and have been playing with the developer preview for a few months. On the one hand, I see how this could someday replace much of current email conversations, IM, Twitter, and Campfire. I'm trying to figure out how this interacts with deliverability. Do you...
5 Quick Tips for Optimizing Your Email Program
Intensely focus on the new members of your list.Be sure that the messaging you send first properly manages recipient expectations about the email program while accomplishing core business objectives. Response rates will be highest for these messages, so focus on... Continue reading
Posted Sep 1, 2009 at the other einstein
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Review of Live Nation's Setlist Newsletter
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Posted Jul 8, 2009 at the other einstein
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Problem Solver: "How can I integrate social media with my email marketing program?"
"How can I integrate social media with my e-mail marketing program?" Continue reading
Posted May 25, 2009 at the other einstein
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