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Adam Cohen
Interactive Marketing Consultant, Red Sox, Patriots and Celtics fan, Dad of 3 amazing boys
Interests: Interactive marketing, Search engine optimization, Search engine marketing, eCommerce, IBM Websphere Commerce, Disruptive Technologies, Web 2.0, Online retailing, Skiing, New England Patriots, Boston Red Sox
Recent Activity
Adam Cohen is now following The Typepad Team
Mar 15, 2010
Hi John, I think companies can improve their level of interaction by avoiding using the blog as a traditional PR tool. I have a client going through this debate right now. The initial blog strategy developed internally became a platform to redistribute corporate memos. The content was dull and anything but engaging. It's important for companies to find passionate advocates to collaborate on producing genuine and good content, not filtered through the old school PR management engine. My client is working on a new approach (they are in the Fortune 500), and when they launch I'll let you know - would be great to include and review. Best, Adam
1 reply
John, In the short time I've gotten to know you virtually, you quickly became a go-to knowledgeable resource on social media. This seems like a great fit from the start. Congrats and I'm sure our paths will cross again soon. Best, Adam
1 reply