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Mark Frauenfelder
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In his first book, Predictably Irrational: The Hidden Forces That Shape Our Decisions (published in 2008), Dan Ariely described the fascinating experiments he ran to learn about the surprisingly counterintuitive decisions that people make regarding their financial, professional, and personal lives. Continue reading
Posted Aug 4, 2010 at CreditBloggers
Hi Thad. Thanks for your comments! To answer your questions and comments: The yogurt at Whole Foods (where I shop) costs at least $1 per cup. Some is even more expensive. I eat 3 cups a day, usually. It's kind of a staple for me. My wife has at least one cup a day, and my kids probably have one cup per day in their smoothies. So we often consume over a quart of yogurt a day. Maybe I wrote something that was confusing, but I do not discard any of the milk (other than a trivial amount that turns to "skin" while boiling"). One gallon of milk = One gallon of yogurt. The price of the yogurt maker has jumped since I bought it, and jumped again since I posted this piece. I suggest you shop around. Good luck, and let me know how your yogurt making goes! -- Mark
Hi SusanO -- That's exactly why I won't buy a car directly from a dealer. Those kinds of games they play are disgusting.
Hi Ricky -- I like your line of thinking here, but you are stretching too much to try to find a link between my Apple commercial and my defense of Chris. It doesn't really make sense. I have plenty of other character flaws that would be more appropriate for you to use here. Let's take this off line and I can help you develop a stronger argument. Email me at
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Hi Ricky: You are right. I should have mentioned that I was an editor at Wired from 1993-1998. I left several years after Chris took over, but disclosing my past employment with Wired adds context to my comments. Thanks!
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I'm surprised that the VQN is coming down so hard on you about it. It's obvious you didn't try to pull a fast one. You just made a mistake of carelessness, which is human and forgivable. I think many non-fiction writers share the same nagging fear that their source notes will accidentally get mixed into the manuscript without proper attribution. Because it's so easy to copy and paste, this kind of thing is going to happen to other writers. I'm working on a book now and I really hope I haven't screwed up! I wonder if there's some kind of company I can hire to check my manuscript before the book gets published? Your candor and proactiveness in this matter is commendable. You are doing the right thing.
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