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Kath Pay
London, England
Co-Founder of Plan to Engage & Marketing Director of cloud.IQ
Recent Activity
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In Econsultancy's latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistantly been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as PPC, Search, Direct Marketing, Social... Continue reading
Posted Apr 9, 2014 at BE RELEVANT
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How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be and we lose customer's during the checkout process. In fact you're average abandon rate is around 80%! Plan to Engage recently hosted a webinar with conversion expert... Continue reading
Posted Apr 8, 2014 at BE RELEVANT
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So - Gmail has in beta mode a new feature in the Gmail Promotions tab, which picks out images from your emails and presents them in a visual tile layout. This is the next step from having recently made images visible by default (and now we can begin to see... Continue reading
Posted Apr 4, 2014 at BE RELEVANT
We have some great offline and online courses lined up for you in the coming months - so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme - April 30th 2014, London Email Marketing... Continue reading
Posted Mar 31, 2014 at BE RELEVANT
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A recent Plan to Engage & Pure360 survey (The current state of email strategy) of over 500 UK marketers revealed a lack of strategy and an over reliance on open rates as a metric in email marketing programmes: 39% of marketers do not currently have an email strategy in place... Continue reading
Posted Mar 4, 2014 at BE RELEVANT
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Cart Abandonment experts, Cloud.IQ have just released a new infographic with some fascinating findings regarding how our customers are abandoning their purchases and how we can leverage this opportunity to generate more sales. Some stats of interest: 88% of online shoppers who abandon online purchases before completion are open to... Continue reading
Posted Jan 31, 2014 at BE RELEVANT
Date: 19th February 2013 Cost: It's FREE! Time: 9am -12.00 (includes breakfast, morning tea and networking opportunities) Venue: etc. Venues, 4-12 Norton Folgate Bishopsgate Court, E1 6DQ London, United Kingdom Sponsor: dotMailer In this half-day event you will discover 5 powerful keys to increase your email marketing conversions. During this... Continue reading
Posted Jan 31, 2014 at BE RELEVANT
Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London. Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we... Continue reading
Posted Jan 12, 2014 at BE RELEVANT
Making your emails more relevant by appealing to different reader personalities In Part 1 we introduced using Personas for Email marketing based upon motivation, in Part 2 I’m going to review the 4 main different personality traits that are common to everyone and show how to apply them to email... Continue reading
Posted Dec 17, 2013 at BE RELEVANT
Email Marketing Strategy Survey Have you ever wondered if larger marketing teams have a more advanced email strategy? Or if high volume senders are using less personalisation? We want to answer these questions! That's why Pure360 and Plan to Engage have teamed up to bring you a ground breaking report... Continue reading
Posted Dec 5, 2013 at BE RELEVANT
It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 part post I will look at approaches to leverage 2 types of buyer personas to use to increase conversions within your email... Continue reading
Posted Nov 11, 2013 at BE RELEVANT
I wrote this post last week for Smartinsights and have received very positive feedback on the concept behind using search to personalise the email subscribers experience. But before we begin, we also need to understand the difference between a pull and a push channel. Websites and search are both pull... Continue reading
Posted Oct 7, 2013 at BE RELEVANT
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We're excited to be hosting the International Digital Marketing Summit @YourDesk (#IDMS) next tuesday 8th October, and as an appetiser to this event, Rob Thurner of Burner Mobile has kindly shared with us below some of this thoughts on mobile search. To register for this and our other sessions on... Continue reading
Posted Oct 2, 2013 at BE RELEVANT
Marketo have just released a Lead Management Success Center. It contains a mix of different types of content such as ebooks, webinars, reports and kits, as well as a load of external respurces and reports – certainly well worth a look for those who are needing to implement Lead Nurturing,... Continue reading
Posted Sep 18, 2013 at BE RELEVANT
Earlier this year I spoke at iLive 2013 in Latvia, and presented 7 tips on getting your subscribers to action your emails. The sponsor of iLive, Mailigen has just blogged a nice sumary of the main points of the presentation . 6 Tips on How to Make Email Subscribers React... Continue reading
Posted Aug 9, 2013 at BE RELEVANT
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Dec 28, 2011