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This is a very good article. Time has come for companies to start leveraging this level of insight to be more effective; more importantly it helps respect your customers. One size DOES NOT fit all. Love how you can make different offers to customers based on who they are. Big Data Insights helps operationalize Business Intelligence.
How to Boost Rapport Between Sales and Marketing with Big Data
Today's post is by Hila Nir, vice president of marketing and product of ZoomInfo, an Inc. 5000 company whose Growth Acceleration Platform combines the most comprehensive and actionable business intelligence database with integrated tools to help B2B companies optimize sales and marketing effect...
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Oct 19, 2016
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