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I've been in high tech PR and AR for over 25 years -- even had a stint at one of the analyst firms for a while -- and this is best, most honest look at how influencer relations can (and should) work I've ever seen. Great job. Bring on Chapter 3!
Toggle Commented Jun 21, 2012 on A Guide to Influence(rs): Chapter 2 at PGreenblog
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Jun 21, 2012