Shama, this was great. YOU are sooooooo right...and as a PR person I feel frustrated that my colleagues don't "get it." A lot of them this whole thing is just a fad for kids not "smart enough" to get a real PR job. They have to realize the SOCIAL and take their mind off the MEDIA when they approach twitter. To PR Folks, it's all about buzz & exposure BUT in the Twitter world it's about adding value and creating communities. IT'S ABOUT BEING SOCIAL. I would love to have you on the Synergy Energy show, ok? I facebooked you. YOU ROCK, Missy! Thanks you so much! http://www.pamperrypr.com