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Blog: Seth's Blog
The purpose of an elevator pitch isn't to close the sale. The goal isn't even to give a short, accurate, Wikipedia-standard description of you or your project. And the idea of using vacuous, vague words to craft a bland mission... Continue »
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Someone noticed that Facebook had 155 million active users in the United States in the beginning of May (people who checked in at least once) and only 149 million by the end of the month for a net loss of... Continue »
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It was a treat to run into Jeremy Webb at our Hong Kong Summit the week before last. He leads strategy for clients out of from our Beijing 360 Digital Influence team and has been designing and executing social media-based... Continue »
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If this were Jeopardy, than the question to the headline would be, "How can I move from marketing experiments in social media to reaping measurable business value?" We used to say that a strategic approach or, most often, a strategic,... Continue »
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Your social media guru (derogatory term) tells you to "fish where the fish are" meaning shift all your energy away from your brand Web site to Facebook. Your "traditional" digital agency keeps selling you Web sites. Who is right? Presuming... Continue »
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Purpose-driven marketing is gaining in popularity amongst major marketers. Phillip Kotler outlined a clear view of it in Marketing 3.0 and big consumer products companies like P&G and Unilever are making hay with the concept. In short: "...Part of that... Continue »
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Blog: Seth's Blog
Acumen celebrates its tenth anniversary this week. Lesson 1: In fact, you can make a difference, you can start something from scratch, you can build something without authority or permission. Passionate people on a mission can make change happen. Lesson... Continue »
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There seems to be a predictable path for major enterprise as they advance towards reaping real benefits from social media. Over the past 6 years in our work globally, we certainly see some anomalies but we also see some patterns.... Continue »
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Blog: Seth's Blog
That would be you. Even if you're not self-employed, your boss is you. You manage your career, your day, your responses. You manage how you sell your services and your education and the way you talk to yourself. Odds are,... Continue »
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Blog: Seth's Blog
I was driving on a very dangerous two-lane highway in India. More than eight hours of death-defying horror... Our driver aggressively tailgated whatever car, truck or horse was in front of us, and then passed as soon as he was... Continue »
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Blog: PeteSearch
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Photo by Jerry Swantek (fascinating tradition behind it) The most important unsolved question for Big Data startups is how to make money. I consider myself somewhat of an expert on this, having discovered a thousand ways not to do it... Continue »
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Blog: Seth's Blog
Ideas spread when people choose to spread them. Here are some reasons why: I spread your idea because it makes me feel generous. ...because I feel smart alerting others to what I discovered. ...because I care about the outcome and... Continue »
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Blog: Seth's Blog
Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of American Idol. There is clearly a correlation here. Access to knowledge, for the first time in history,... Continue »
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Blog: Revolutions
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The Mandelbrot Set is perhaps the most famous fractal of all time. It's simple in its definition: iterate the complex equation zn+1 = zn2 + c (starting with z0 = 0) for various values of c, and if doesn't go to infinity then c is part of the Mandelbrot Set. The result, however, is amazingly complex. Thinking of c as defining a 2-dimensional area, the boundary of set (between where z does and does not zoom to infinity) is infinitely crenellated. And if you decorate the interior of the set with colors defined by the absolute value of z after... Continue »
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Blog: Seth's Blog
The cost of being first is higher than it's ever been... It's entirely possible that you're racing. Racing to the market with a new product or a news story or a decision or an innovation. The race keeps getting faster,... Continue »
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Blog: Seth's Blog
They make a lot of noise but don't break anything. They're annoying but not dangerous. They create a swirl but no impact. They don't ship. Continue »