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Yannick - Uh, I think Scott's point wasn't "don't release a new album." It was "once you release the new album, don't let that kill your marketing efforts." And also something to the effect of "don't put your eggs all in one basket."
Or at least, that was my take.
Commented Sep 21, 2011 on On The New Album Release Cycle, Social Media & Finding The Time To Do Everything You Have To Do at hypebot
On The New Album Release Cycle, Social Media & Finding The Time To Do Everything You Have To Do
This guest post comes from entertainment & technology consultant Scott Perry, who runs music industry resource NewMusicTipsheet.com. Last week at SF Music Tech Summit, Ethan Kaplan said something very telling yet true: "The worst thing you can do to keep fans actively engaged... is to actual...
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