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Dr. Abela
Professor of marketing and presentation design consultant
Recent Activity
(How many people in your Zoom audience have their kids jumping around on the couch next to them...?) Recently I had an in-depth discussion with my good friend Mark Nevins about what people are doing wrong when presenting over Zoom.... Continue reading
Robert - couldn't agree more. This is why we recommend "Conference Room Style" presentations, which typically have enough information on them so that the spoken narrative is not necessary. Or - how about a brief memo?!
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Our Chart Chooser has been very popular over the years, and translated into over a dozen languages. We also developed a Slide Chooser, also popular, but it needed either a very large screen or it had to be printed on... Continue reading
Posted Oct 17, 2020 at The Extreme Presentation(tm) Method
Hi everyone, We are pleased to announce that the Extreme Presentation Online course is now live. This is self-paced course teaching our proven Extreme Presentation Method. You can find more details here. We're offering a free trial of the Introduction... Continue reading
Posted Sep 15, 2020 at The Extreme Presentation(tm) Method
This is one of the "outtakes" from our new Extreme Presentation Online course. Take the free trial here: Continue reading
Posted Aug 31, 2020 at The Extreme Presentation(tm) Method
14 years ago I was the first person (to the best of my knowledge) to debunk the myth that only 7% of the impact of your presentations comes from your words, with the rest (93%) coming from body language and... Continue reading
Posted Aug 3, 2020 at The Extreme Presentation(tm) Method
Vivek Singh runs presentation design firm Jazz Factory and recently published a new book, Presentation Masala. Vivek and I reconnected via email the other day to discuss it. Andrew: When and how did you become interested in storytelling? Vivek: I... Continue reading
Posted Jul 26, 2020 at The Extreme Presentation(tm) Method
Photo by visuals on Unsplash. Followers of the Extreme Presentation method will know that the key to avoiding "Death by PowerPoint" is understanding the idea of presentation style. There are two basic styles, which we call Ballroom and Conference Room... Continue reading
Posted Jul 22, 2020 at The Extreme Presentation(tm) Method
I'm sorry if I'm getting back to you too late, but absolutely yes, Joao. Please cite Abela, Andrew, Advanced Presentations by Design, San Francisco, CA: Pfeiffer, 2013. Or this website.
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Hi Nicolas - I've been away for the last 5 years, so just getting to this. In case this question is still on your mind: Minto uses Situation, Complication, Resolution to introduce the presentation, but then the presentation itself is structured in the form of a logical pyramid (hence Pyramid Principle). The S.Co.R.E. method, by contrast, builds a story by linking Complication and Resolution. I hope that helps.
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Dear friends, Five years ago, I took a break from the Extreme Presentation blog when the President of our university asked me to serve as Provost, his #2. It was an all-consuming assignment, and so I had to drop pretty... Continue reading
Posted Jul 16, 2020 at The Extreme Presentation(tm) Method
Hello, Colleagues, We hope you have been well, especially in these unique times. We have a number of updates for you across the coming months, but first a quick note: Many of you have asked us to offer a live,... Continue reading
Posted May 20, 2020 at The Extreme Presentation(tm) Method
Hello, Friends and Colleagues, We hope all is well. To follow up the post from two weeks ago, we now have access to the registration page for the Prezinar "Unleash the Power of Your Data and Evidence With Visual Storytelling"... Continue reading
Posted Jan 19, 2016 at The Extreme Presentation(tm) Method
Hello, Everyone, We hope you are having a restful holiday. Just a quick note to say that a number of people have expressed interest in harnessing the power of data in visual storytelling. And the folks at have asked... Continue reading
Posted Dec 31, 2015 at The Extreme Presentation(tm) Method
Thanks Hedwyg - you are THE Prezi expert!
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Hi all. Here's a beta version of an interactive version of the Slide Chooser; we built it using Prezi. The way it works is you keep clicking through until you find a slide layout that suits what you're trying to... Continue reading
Posted Apr 11, 2015 at The Extreme Presentation(tm) Method
Thanks Alessandra. I'll fix the post right away.
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Sandra and Amit - you are both very welcome! I'm glad you're finding it useful.
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Our new Encyclopedia of Slide Layouts provides 100+ examples of different slide layouts that pass the squint test, using the popular Slide Chooser as the organizing framework for the whole book. In addition to providing real life examples of each... Continue reading
Posted Feb 4, 2015 at The Extreme Presentation(tm) Method
Greg - thanks for the suggestion. I will think about it - it does seem to make sense. Regards, Andrew
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The Encyclopedia of Slide Layouts is now available on Several years in the making, the book contains 169 real world slides, with commentary on each one, and with the Slide Chooser serving as the organizing framework for the whole... Continue reading
Posted Jan 23, 2015 at The Extreme Presentation(tm) Method
Glad to help you avoid any future infarctions Soolka!
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The most popular thing we've ever posted on this blog has been, without doubt, the Chart Chooser. Available in nine different languages, the Chart Chooser has been featured in numerous books on presentation and data visualisation, and continues to serve... Continue reading
Posted Jan 14, 2015 at The Extreme Presentation(tm) Method
Belatedly, I link to a well written summary of my keynote speech at last year's annual PMRG conference: As market researchers, we know that enhancing the efficiency of our research insights and taking a leadership role in organizational decision making... Continue reading
Posted Apr 7, 2014 at The Extreme Presentation(tm) Method
Hi all. I've let the Extreme Presentation blog go quiet for a while, but I'm back now and wanted to let you know what's been happening. My new "day job" as dean of the new School of Business & Economics... Continue reading
Posted Apr 4, 2014 at The Extreme Presentation(tm) Method