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Marketing by teaching - I like that thought.
You have such a clever way with words.
Commented Aug 14, 2012 on Marketing by Teaching at Golden Practices Blog
Marketing by Teaching
Since 2005 (for years and years) I've raved about the effectiveness and amazing coolness of sharing your intellectual capital in order to build business. It's still one of the most effective and affordable means of marketing out there for professional firms. Today I came upon a recent(ish) post...
The term "personal branding" has become part of the landscape. As more people use it, its meaning has expanded and diffused a bit.
Although I see your point on the term's etymology, I also recognize that much of the world has merged reputation into the term.
It might be too late to win this battle over word meaning.
Commented May 24, 2011 on Why "Personal Brand" is an Oxymoron & Doesn't Jive With Today's Online Marketing at Golden Practices Blog
Why "Personal Brand" is an Oxymoron & Doesn't Jive With Today's Online Marketing
You won’t hear me talk about building your “personal brand,” and that is because I feel strongly that brands are best suited for products and large companies. Brands are inherently IMpersonal. Conceptually, I didn’t have a problem with substituting “personal brand” for reputation over the past d...
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