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Various SMTA chapters around North America have run annual vendor display and technology days for many years. They are becoming increasingly popular, especially with manfacturers and sales representatives and thus far in 2013 most have received glowing praise. Last week's... Continue reading
Posted May 30, 2013 at Protean
Being an agency in the UK, we find that everyone talks about mobile but it still seems such a hard sell to clients. It’s back to the days of ‘Do I really need a website?” Yes, people really did ask... Continue reading
Posted May 15, 2013 at Protean
Stop selling products. The concept is hardly new but it’s nonetheless more pertinent than ever. And regardless of how many times resource or solution selling is taught, re-taught, discussed and presented…the first words out of our sales people’s mouths is... Continue reading
Posted Nov 30, 2012 at Protean
A light bulb goes off. You have the next great idea for a mobile app that you want to develop. It’ll change lives. It’ll make you millions. What’s the next step you need to take? One of the things you’ll... Continue reading
Posted Oct 3, 2012 at Protean
13.5% of all purchases in the UK are made via the internet the largest online retail in the world. The internet contributes to 8.3% of the UK economy – according to recent research conducted by Boston Consulting Group. Some 13.5%... Continue reading
Posted Sep 26, 2012 at Protean
I think the majority of SME business leaders believe Social media is a scary game and so they choose to ignore it. It seems complex, I know because I used to feel the same way and what happens is you... Continue reading
Posted Sep 7, 2012 at Protean
B2B Marketing in a Digital Age Tuesday, August 21 • 1:30–5:00 pm; Renaissance Schaumburg Convention Center Hotel, Schaumburg, Ill. Though led by consumer purchasing, Business-to-Business (B2B) companies are rapidly entering ecommerce space as a way to simultaneously reach new customers,... Continue reading
Posted Aug 6, 2012 at Protean
I spent an afternoon at the recent ES Live event held at the Madejski Stadium in Reading. Having visited a number of shows, exhibitions and events this year and come away deflated I was struck by the positive feedback I... Continue reading
Posted Jun 7, 2012 at Protean
With last Wednesday being the only day available to me, I embarked on a fleeting journey to support some of our clients at the SMT show in Germany, one of the premier electronics events in the European industry calendar. It... Continue reading
Posted May 16, 2012 at Protean
The end of 2011 saw another dominant year for social networking/media sites, with the surprise smash hit being Pinterest, adding to Facebook, Twitter, Google+ and YouTube to just name a few. How many more can they create that will catch... Continue reading
Posted Jan 20, 2012 at Protean
The end of 2011 saw another dominant year for social networking/media sites, with the surprise smash hit being Pinterest, adding to Facebook, Twitter, Google+ and YouTube to just name a few. How many more can they create that will catch on as well as these existing sites? Now don’t get... Continue reading
A few months ago a student called Josh Wheeler got in contact with us here at Protean asking about the chance to join our team for two weeks on a short-term placement. Josh is studying sports marketing and PR at... Continue reading
Posted Jan 18, 2012 at Protean
Here at Protean we took on the task of launching Totech into America. Already very established in Europe as a technological leader, they hoped to become leaders in the American Market and we were chosen with the task of making... Continue reading
Posted Jan 11, 2012 at Protean
Rich and Helena recently travelled to the Productronica exhibition in Munich in support of a few of our clients. You can see the graphics we designed for MEK Europe below. A high profile trade show for electronics production, the show... Continue reading
Posted Nov 18, 2011 at Protean
Thanks for sticking with us during all the abseil coverage recently. We promise that, now it's over, we won't bore you with it any more! This is just a quick update to let you know that Amy, Darren, Fiona and... Continue reading
Posted Nov 14, 2011 at Protean
Our charity abseil is now just days away, as much as some of our team try to deny it. So, we've asked the last members of the abseil team to be profiled on this blog to share their thoughts. First... Continue reading
Posted Oct 26, 2011 at Protean
By now, we hope you're well aware that very soon, four of our team will be abseiling down Reading’s tallest building in aid of St Mungo's. During the run-up to the event, we'll be profiling each of the abseilers. First... Continue reading
Posted Oct 10, 2011 at Protean
In a recent blog we told you that very soon, four of our team will be abseiling down Reading’s tallest building. They are doing it for a fantastic charity, St Mungo's, rather than for fun. With the exception of Helena.... Continue reading
Posted Oct 4, 2011 at Protean
There are some obstacles in life you never really think you will have to face. Traversing Reading’s tallest building with just a rope for company is one of them. But that’s exactly what some of our team will be doing... Continue reading
Posted Sep 27, 2011 at Protean
This blog has been hijacked by copywriters recently. But, when you look at recent events, it’s easy to see why. It’s our job to paint the world in word pictures as Steve mentioned in his last post regarding the US... Continue reading
Posted Aug 11, 2011 at Protean
As marketers, we spend a lot of time creating communications initiatives that help people to visualise an intangible concept (like quality or value) in order to get across the real benefits of our clients’ propositions. Those of us in the... Continue reading
Posted Aug 9, 2011 at Protean
At last! Another professional who believes that good spelling is imperative in communications. And he has empirical proof to show how poor spelling allegedly costs UK internet businesses millions of pounds per year in lost revenue. I feel vindicated.... Continue reading
Posted Jul 14, 2011 at Protean
As email hits 40, it’s clearly done an awful lot of growing up. Although it’s been somewhat flippantly labelled as a middle-aged technology, it’s still yielding exciting and cost-effective opportunities for today’s B2B brands. When used effectively, email marketing is... Continue reading
Posted Jun 28, 2011 at Protean
We’ve always said that one of our key competitive differentiators is the longstanding client relationships we’ve built up over the years. We’re lucky to have such a positive working relationship with all of our clients and get some great feedback... Continue reading
Posted Jun 10, 2011 at Protean
As a business, you need to understand that people like to talk. They want to talk to you. They want to talk to your competitors. They want to talk to each other; sometimes about you. Social media tools and networks... Continue reading
Posted May 10, 2011 at Protean