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I very much enjoyed your post. LBS developers so often have to compromise on the utility of their applications, to simplify them for mass adoption. Proximity social networking struggled with stickiness so ingenious check-in games were invented. I don't think the current genre of LBS app is the end game. The rewards you described will be too expensive to implement, so without utility, these apps will be superseded by sticky social LBS apps that are useful. Julian Bourne Predictive Social Calendars
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Apr 11, 2010