Interests: I work as the Director of Best Practice Design at Healthways, the leading well-being improvement company. I've spent 25+ years in marketing and public relations. I became a student of behavioral economics because it explained the actual consumer behavior I saw in the marketplace. I've worked in book publishing (Where, among other things, I was the marketing director for The Purpose Driven Life), led planning, buying and digital for Tennessee's largest ad agency, solved engagement challenges for health care and taught marketing at Vanderbilt University. I've also written two books: PyroMarketing (HarperCollins, 2005) and Faith-Based Marketing (Wiley, 2009). I love thinking more deeply about how people really behave and using those insights to solve marketing challenges. I also lead the Nashville Packer Backers Club, lift weights, climb mountains, write songs and enjoy life with my wife and family.