Traditional Origanals have to do this so their product becomes well known. So we can generate customers to buy our product. They have to do this to increase sales renewal rates, Its how many repeat customers you get. They have to do catering to costomer needs - therefore they can build a good reputation. They have to improve their products everytime so the costomers stay interested in the company. Traditional Orginals have to improve their product everytime to help increase sales. Therefore they can Increase Variety and choice. Traditional Originals will get these things if they keep improving their product Continue reading

Informal feedback - Informal feedback is the information the customers give to the business to let them know what they feel about their services and products Questionaires - Questions asked on a peace of paper. Usualy asking simple questions. Costtumer ticks a correct box to anwser the question. You can find a example of a questionare: http://patienteducation.stanford.edu/research/diabquest.pdf Comment card- Is when you ask the customers what they thought of your product/service on a piece of paper. Mystery customers - is when you employ someone to go into your business and purchase something, then they come back and give you feedback... Continue reading

Sales renewal rates - if your not good with your customers, they will not come back to your shop. customer service is very important No. of quesries or complaints about your products or services - In the news recently Toyota have had a lot of complaints from their customers and have belived to have lost 1 billion pounds. No. of damaged or faulty goods returned - A high number of damaged or faulty goods proofs bad costomer service, In the news recently Toyota have had a lot of complaints from their customers and have belived to have lost 1 billion... Continue reading

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