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Ravit Lichtenberg
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The Social Enterprise: Best Practices for Tomorrow's Enterprise
This week I presented at the ReadWriteWeb 2-Way Summit in NYC. The topic: the evolution of how leading enterprises will be using social media. Yes, the majority of enterprises is still in the “Try” mode; It still considers succeeding in... Continue reading
Posted Jun 16, 2011 at Ustrategy
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Groupon IPO is about Much More. First Signs of What’s to Come
Posted Jun 2, 2011 at Ustrategy
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A Survey Finds Social Media Drains Productivity…but Does It Really?
Posted May 19, 2011 at Ustrategy
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Keys to Using Social Media in Commercial Realestate
Posted Apr 17, 2011 at Ustrategy
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The Email Data Security Breach Debacle: 5 Ways Companies can Use the Situation to Their Advantage
Posted Apr 5, 2011 at Ustrategy
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10 Ways Social Media will Change in 2011
Posted Feb 7, 2011 at Ustrategy
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Ustrategy Releases Much Anticipated Forecast for 2011 Social Media Trends
Today, we published our social media trends forecast for 2011. When we published our first forecast in 2008, social media was still in its infancy. Often people would ask us, half smiling, if social media isn’t just a fad that’s... Continue reading
Posted Dec 15, 2010 at Ustrategy
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No Tweeting at Bill Clinton’s Keynote? Try again. A Lesson in the Economies of Control
Posted Nov 19, 2010 at Ustrategy
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New Update: Hootsuite Strips Down User Accounts; Only Pro Users Can Opt Out of Promoted Tweets
Posted Nov 18, 2010 at Ustrategy
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Adaptive Path on Streaming Video--5 Basic Viewer Needs
Posted Nov 10, 2010 at Ustrategy
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HULU CEO Jason Kilar on the Future of TV Advertising Online
Posted Nov 10, 2010 at Ustrategy
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Update: You Can now Opt Out of Those Pesky Hootsuite Promoted Tweets
Posted Nov 8, 2010 at Ustrategy
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Kimmo, Carol--
It is an interesting point about our tolerance to ads. We've become oblivious to billboards even though they take up much bigger space than anything on the computer. Banner ads are in the same pile. There's also greater tolerance to ads on public domains, such as Carol's website, the Wall Street Journal online or even Facebook. The issue of ads intensifies due to two factors: 1) when ads are forced on what is perceived by people as "private" (right or wrong) and 2) When ads are forced into paid experiences. Tivo made a business out of helping people get rid of ads. They tapped into the psychology of "I paid for it, I should have a say."
I believe that people's tolerance of promoted tweets (that threshold) will be greatly influenced by their perception of privacy. If they invested in creating a twitter presence, conversations, and relationships with their community--they will consider Hootsuite ads more intrusive. If they see Hootsuite as more of a public domain (and perhaps spend most of their time browsing for others' tweets rather than post as much) they may feel it is less intrusive.
In the end--I too am curious to see how things will unfold. Most likely, Hootsuite will figure out the max threshold and cap the ads there. We'll need to see if that's sufficient as a revenue stream generator. My guess is they'll need to find other ways to make money.
Thanks again for the conversation!
Ravit
Promoted Tweets: Why Hootsuite Has More to Lose and Why Twitter (Probably) Doesn't Care
If you’re using Hootsuite as your twitter management tool, you may have been wondering about the yellow “promoted by” button showing on some tweets. This is the lovechild of Twitter and Hootsuite in an attempt to grow both companies’ revenue family. Currently, the only way to disable the yello...
Hi Kimmo,
Thank you for sharing from your experience and expressing some counter points. It is true that the ads are clearly marked and, it's interesting to find that you've found some of these useful! I think that's great.
In my perspective, with over 2000 followers on Twitter, the ads are becoming more visible. And, from information processing perspective I can guarantee that it *will* become more cognitively tasking to filter through what's good content and what's not, once Hootsuite increases the rate of ads showing (and they will, if they really want to make money). This will result in subtle annoyance associated with the Hootsuite brand--not a good thing. There are many creative business models to draw from, or at least, Hootsuite should let users Opt Out (just like the SPAM Act requires in email newsletters).
Thanks for a good argument. Always appreciate the conversation!
Ravit
Promoted Tweets: Why Hootsuite Has More to Lose and Why Twitter (Probably) Doesn't Care
If you’re using Hootsuite as your twitter management tool, you may have been wondering about the yellow “promoted by” button showing on some tweets. This is the lovechild of Twitter and Hootsuite in an attempt to grow both companies’ revenue family. Currently, the only way to disable the yello...
Promoted Tweets: Why Hootsuite Has More to Lose and Why Twitter (Probably) Doesn't Care
Posted Nov 3, 2010 at Ustrategy
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Facebook is Taking Over the World, One Trend at a Time
Posted Nov 1, 2010 at Ustrategy
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Monitoring Social Media: Google, eBay, Klout, and Constant Contact Talk About Tools and Case Studies
Posted Oct 26, 2010 at Ustrategy
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Finally: Cross-Platform, Cross-Media Seeds Are Showing First Yield
Posted Oct 15, 2010 at Ustrategy
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What the Gap Logo Fiasco Really Means - When Brands Lose the Customer Relationship
Posted Oct 11, 2010 at Ustrategy
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Social Media and Brand Distortion: What can Companies do to Better their Messaging
Posted Oct 4, 2010 at Ustrategy
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Mazda Attempts to Recapture Customers with New Facebook Game. But Does it Have Rapping Hamsters?
Posted Jul 30, 2010 at Ustrategy
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Social Media Making Its Way to Higher Ed: Changing the way students and teachers will create, consume, and interact with curricular content
Posted Jul 9, 2010 at Ustrategy
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Live blogging from NewCommForum 2010
Posted Apr 21, 2010 at Ustrategy
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WebProNews Interview: Enterprise Social Media: What to Expect and How to Plan Ahead
In February, I spoke at the Online Marketing Summit. You can read about key takeaways here and download the presentation, or watch this video in which Mike McDonald of WebProNews hits on the key points from the session. Your comments... Continue reading
Posted Apr 5, 2010 at Ustrategy
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Social Media, PR, and Business: Horn Group, Google, Altimeter, SAP, and C-Change Weigh In
Posted Apr 1, 2010 at Ustrategy
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