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Bob Gilbreath
Cincinnati, OH
Interests: stephanie, i live in cincinnati, ohio with my wife, and children, grace (5) and ella (3).
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Mar 15, 2010
Hey, Greg, it's amazing to see you going through some of the same thoughts I had 10 months ago when I was sitting down to write my McGraw-Hill marketing book! ("The Next Evolution of Marketing" - coming Oct '09). Here's a few suggestions for what you seem to be struggling with: - You've got to get out of the office to really gain ground. I spent 3 weeks over the 2008 holidays at home in my office cranking. I completed 80% of the writing in this time and enjoyed the focus a lot. And your company should let you take this time off since the book is a huge piece of marketing for the firm. - Still spend 30 minutes a day going through the latest news, looking for things that you can add to the book. It was amazing how many extra data points and case studies I "discovered" once I already had the first draft down. - Be as simple and direct in the writing as you can. Focused chapters and sub-chapters help a lot. In fact, I had a very detailed outline for my book laid out before I started writing. This gave me an easy way to organize the materials without writing a ton. And when you have a long outline the book almost writes itself - i.e. it has the content/facts and you can focus on bringing in your personality in the paragraphs. Oh, and the "work" of launching a book is only about half-way done when the first draft manuscript is submitted. Let me know if I can provide any further perspective or advice! Bob Gilbreath http://www.marketingwithmeaning.com http://twitter.com/mktgwithmeaning
1 reply
The company is likely seeing a drop off in both household penetration and response for advertisers. So moves like this come out of desperation. I say good riddance, as these guys have had a monopoly on small business marketing for years and kept increasing the prices while delivering less value (sound familiar TV networks?)