Why is it important to always improve or modify a product or service? - To stop it getting boring and out of fashoin. The product, such as gloves or handwarmers- we need to chage colours. - Product life cycle-stop sales from falling. If the product such as gloves ends their product life cycle then we need to change the gloves to renew the life cycle. - Make the product more attractive- increase customers. The better the product looks the more customers you generate. - Stay ahead of the competition. You need to do whatever it takes to generate more sales... Continue reading

•Informal Customer Feedback- It's when you ask your customers what they think of the product in a informal manor as if they were your friend.•Customer Questionnaires- A series of questions which ask the customer for a review, normally tick boxes to be quick. this would apply to us because we would want a reiew on our business.•Customer Comment Cards- it is a card where customers can leave there own comments/opinions f the product or the service.•Staff Feedback- Where you ask your staff how they think the business is going.•Mystery Customer- Is when a staff member acts like a normal customer... Continue reading

•Informal Customer Feedback- It's when you ask your customers what they think of the product in a informal manor as if they were your friend.•Customer Questionnaires- A series of questions which ask the customer for a review, normally tick boxes to be quick. this would apply to us because we would want a reiew on our business.•Customer Comment Cards- it is a card where customers can leave there own comments/opinions f the product or the service.•Staff Feedback- Where you ask your staff how they think the business is going.•Mystery Customer- Is when a staff member acts like a normal customer... Continue reading

Possible Customer Problems/ Complaints A) Handwarmers Didn't Work when i got home... tell the customers to show us a proof of purchase and refund or and exchange will be available. B) The Glass around my gel candle smashed when it got too hot... Customers have to show proof of purchase and give them a refund or an exchange if they want. Find out how long it was burning for then we can recall the products and redevelop them again. And they need to make sure they have a contct detail. C) I Bought the wrong size gloves... They are magic... Continue reading

•Informal Customer Feedback- It's when you ask your customers what they think of the product in a informal manor as if they were your friend. •Customer Questionnaires- A series of questions which ask the customer for a review, normally tick boxes to be quick. this would apply to us because we would want a reiew on our business. •Customer Comment Cards- it is a card where customers can leave there own comments/opinions f the product or the service. •Staff Feedback- Where you ask your staff how they think the business is going. •Mystery Customer- Is when a staff member acts... Continue reading

Sales renewal rates- If the customers comeback, that shows us that we are ding well and are generating more money, An example is that if a customer buys our product and likes the product they will comeback. No. of queries or complaints about your products or services- If the customer compains about our product or service then that shows us that we need to sort out the problem that they complained aout. For example, The customer complains that the gloves has a rip in in then we will either refund or swap the product. No. of complaints about your employees-... Continue reading

Sales renewal rates - If customers comeback or not. No. of queries or complaints about your products or services- How many complaints you get about your products. No. of complaints about your employees - How many complaints you recieve baecause of your employees. No. of damaged or faulty goods returned -How many of your products have been returned because of damage or not satisfactory. Average order-fulfilment times - Your average stock order. No. of contacts with a customer each month - How many times you have contacted a customer each month. Volume of marketing material sent out and responses generated-... Continue reading

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