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Outstanding interview. The role of the CMO is evolving at a rapid pace. John's vision is very interesting - definitely thought leadership in action.
Commented Jan 25, 2013 on CMOs must become systems thinkers and culture champions at Chief Marketing Technologist
CMOs must become systems thinkers and culture champions
There are few companies that are witness to The Great Digital Transformation of the world at the scale of IBM. And as that transformation overtakes the marketing department — an epic collision of cultures like no other in the history of business — I envy the court-side seats they have seeing th...
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