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Remytennant
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Rather than simply compare social and cleantech, consider that social media will play an increasingly important role in the successful commercialization of cleantech. Even more so than in other industries, social media can make or break cleantech brands. Smart Canada has done some exemplary work using social media to market their upcoming EV. Here’s a popular case study on the subject. http://www.cleantechms.com/2011/08/shockingly-steep-growth-curve-should-make-social-media-critics-cringe/
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Sep 24, 2011