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RobFrench
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I agree with Tim McCabe and the Mayor on this one. For a vision statement to be meaningful and taken seriously it has to be realistic. Being a leading city, or one of the top cities in North America is realistic. Suggesting that Hamilton - or any other city - is the best place in the world is just plain non-sense. To residents of other cities or heads of multi-national corporations this 'best in the world' vision would make Hamilton look amateur. It would also undermine the credibility of other claims we make when representing our city to potential residents, investors and visitors. Johnson & Johnson has a great credo...it has not changed in 50 years. It is studied by business students in schools the world over. Why? Because it makes realistic assertions about what the company wants to achieve and how it will do it. For a corporate vision or mission to meet with success, it must be achievable and measurable. Determining which city or corporation is the best in the world is highly subjective and as result not achievable or measurable. I may think that Ford is the best automaker in the world based on qualities and values that matter to me. Others may choose GM, Chrysler, Toyota based on the same values and qualities - or different ones altogether. A vision measured entirely subjectively is doomed to fail. A vision so grand that it is unrealistic, over time becomes a noose not the great inspiration it was originally intended. Hamilton has a bad habit of focusing on the negative. We should be our biggest cheerleaders, but at times we are our biggest critics. To move forward, we need an achievable vision that, like Johnson & Johnson, will stand the test of time.
Toggle Commented Nov 1, 2007 on The $50,000 question at Hall Marks