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Enjoyed this blog post. In my experience, the technologists that I work with approach tech problems as puzzles to solve ... it isn't a matter of how, but when, as they iterate and try a range of possible solutions. I find this is true as a marketer ... as I puzzle over understanding my consumer until I unlock the right approach that resonates:) Also, I am a big fan of @DanZarella, who compiles and analyzes the "science of social" data for Hubspot ... So maybe, we are scientists after all!
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Jul 25, 2013