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Rich Nadworny
Burlington, Vermont
I'm Owner and Digital Strategist at Digalicious.
Recent Activity
CVS Pharmacy did a brave thing today: they decided to stop selling cigarettes in their drug stores. The decision according to Forbes will result in $2B fewer sales per year out of a total of $125B in sales for the... Continue reading
Posted Feb 5, 2014 at Digital Strategy
Last week I organized an Improv for Marketers event here in Burlington. We had two groups of 15 people led by local comedians Nathan Hartswick and Natalie Miller of Spark Arts VT. Needless to say, it was a very fun... Continue reading
Posted Jan 21, 2014 at Digital Strategy
I’ve had a number of conversations lately with people who feel stuck. Stuck in a job, stuck in a routine, stuck in unfulfilling tasks, or stuck in a bad relationship with work superiors. The first instinct is to jump, away.... Continue reading
Posted Dec 19, 2013 at Digital Strategy
A recent notice about Champlain College’s new branding and positioning caught my attention. More specifically, it brought me back to a brand retreat I attended there in 2011. The retreat/workshop was primarily for Trustees and other Very Important People. I... Continue reading
Posted Nov 7, 2013 at Digital Strategy
At a recent corporate training I held, one of the participants blurted out “I’m not creative. I can’t do this.” Actually, she said that no one in her division ever asked her to be creative and it made her feel... Continue reading
Posted May 29, 2013 at Digital Strategy
Recently I’ve been struck by two simultaneous trends that at first glance seem diametrically opposed to each other, but may have more in common than you may think. On the one hand, marketing departments are still having difficulty changing and... Continue reading
Posted May 9, 2013 at Digital Strategy
In the last month, the marketing world was abuzz about two huge media events: The Super Bowl and the Oscars. These two evenings represent an aberration in our constantly splintered media world. They command huge TV viewing audiences and thus... Continue reading
Posted Mar 4, 2013 at Digital Strategy
This weekend I was part of an experiment conducted at the Flynn Center for the Performing Arts. Marketing Director Leigh Chandler invited a group of local “Tweeters” to attend a concert in order to share live reactions through social media.... Continue reading
Posted Jan 28, 2013 at Digital Strategy
Excellent deck Ana. I loved the examples. But, as you point out, most companies and brands aren't even close to this. They take an easy and predictable approach to digital (and social) even if they don't see the type of return that your examples deliver. So what causes them to change? Talking? Case studies? I think the challenge is larger than that, unfortunately, I think it comes down leadership and a culture of innovation, which are usually out of the purview of agencies or strategists. Especially when most of the examples you give are resource intensive. But showing them certainly helps. Thanks for putting this together.
I stumbled across some data about Facebook engagement rates the other day. Apparently Michael Leander has been analyzing how Facebook fans react to brand posts based on how big a following that brand has on Facebook. It’s made me wonder... Continue reading
Posted Dec 20, 2012 at Digital Strategy
The business of strategy is a funny one. Lots of people talk about strategy and ask for it. I seriously doubt that there’s a lot of commonality in what people believe strategy to be. In its essence, a strategy is... Continue reading
Posted Dec 3, 2012 at Digital Strategy
Today, we have a wealth of opportunities to do things digitally, through our mobile devices or on our computers. We have content to read or watch, friends to chat or message with, pictures to posts, and snark to tweet. For... Continue reading
Posted Nov 7, 2012 at Digital Strategy
Apology accepted Mike and Brian. This is just another example pointing to the dichotomy between the way you act at work and in private life. Perhaps the gulf needs narrowing.
1 reply
The discussions about social media policies moved from the “nice-to-have” guidelines to the necessary legalistic, corporate documents a few years ago. Most companies who engage in social media now have some type of policy outlining guidelines and expected behavior from... Continue reading
Posted Oct 26, 2012 at Digital Strategy
My favorite social media profile these days is one called Condescending Corporate Branding. It satires how major brands manage their Facebook pages. The philosophy is simple: In social media, brands treat people like they’re idiots, and most people don’t seem... Continue reading
Posted Sep 24, 2012 at Digital Strategy
Rich Nadworny is now following Summit Credit Union
Aug 16, 2012
I was at a meeting a while back when someone exclaimed “I think we’re doing great. Why can’t everyone see that?” It’s a common enough sentiment. You can hear that on the client side or on the agency side. It’s... Continue reading
Posted Jun 27, 2012 at Digital Strategy
A few months ago a friend of mine approached me about a business his wife worked at. The business was a local bookstore that was planning on expanding (not moving) into downtown Burlington, Vermont. When Borders closed its doors, it... Continue reading
Posted Jun 12, 2012 at Digital Strategy
Earlier this month, Vermont's largest city, Burlington, held a mayoral election that featured two non-incumbents vying for the top municipal job in the state. Voters went to the polls on March 6 to choose between Democrat Miro Weinberger and Republican... Continue reading
Posted Mar 28, 2012 at Digital Strategy
Whenever people complain about navigating Web sites, it’s usually because they can’t find what they’re looking for. Usually people have a specific idea in mind when they surf. Most often, Google has provided a list of sites based on idea... Continue reading
Posted Mar 12, 2012 at Digital Strategy
One thing that always strikes me at social media training and certification is seeing the reactions of experienced social marketers. Even though these people have spent months, some years, working on social channels, most of them have little opportunity to... Continue reading
Posted Feb 22, 2012 at Digital Strategy
What a day: 72 talented and creative people spent a Friday together at Champlain College’s Emergent Media Center trying to reimagine Vermont’s localvore world through the lens of mobile and social technology. With little or no preparation six teams of... Continue reading
Posted Feb 7, 2012 at Digital Strategy
This Friday, February 3rd, the Burlington Social Media Breakfast series takes a new twist. We’re still bringing in great, smart, national speakers, like R/GA’s social and mobile executive creative director Richard Ting, and Design for America founder Liz Gerber. As... Continue reading
Posted Jan 30, 2012 at Digital Strategy
It’s election season and in the U.S. we’re getting ready for a good solid year of negative advertising. It’s sad that it works so well. The negativity so easily spreads to the social channels. There we end up with a... Continue reading
Posted Jan 24, 2012 at Digital Strategy
Thanks for the comment Nate. Just because you hand over content creation to your customers doesn't mean there's less work. It might mean there's more. I think it's a pretty common mistake to not act as a killer editor with these types of initiatives.
Toggle Commented Jan 20, 2012 on Sweden’s Social Experiment at Digital Strategy
1 reply