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Rick Mathieson

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Our Second Annual Marketing Predictions Episode

The Ricks get in touch with their inner Pre-Cogs as they reveal their top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you... Continue reading

Posted May 7, 2019 at Rick & Rick Rule the World

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🛣 Our Second Annual Marketing Predictions Episode

We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard... Continue reading

Posted May 5, 2019 at Rick Mathieson: GENERATION WOW | GEN WOW

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🔮 2018 Predictions Scorecard - 1 Year Later

We review what we got right, and what they got wrong, in our first annual predictions episode in early 2018. Which of our prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad... Continue reading

Posted May 5, 2019 at GEN WOW RADIO

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🍿 The Ricks Review: 'Avengers: Endgame' (Major Spoilers)

The inevitable has arrived: It's time for our spoiler-rich review of Marvel's latest blockbuster hit, "Avengers: Endgame." In a show recorded on the film's first Sunday in theaters, Rick and Rick well, marvel at its $1.2 billion opening weekend box office, and deconstruct what flies, and what flops, in the... Continue reading

Posted May 5, 2019 at Rick & Rick Rule the World

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Fun With Lucky Charms-Inspired Beer, and Our Review of 'Captain Marvel'

What do you get when you combine Lucky Charms-Inspired Beer, and a St. Patrick's Day recording session? Plus, we review 'Captain Marvel.' Don't let the Flerken get you. In This Episode from March 17: 🍀 Rick makes 'Lucky Charms-Inspired Beer,' or is it 'Beer-Inspired Lucky Charms'? The only thing we're... Continue reading

Posted Apr 17, 2019 at Rick & Rick Rule the World

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Ecommerce: The Buyer's Journey to Your Site Goes Through Amazon (Survey)

For nearly 70% of online shoppers, the path to your brand or retail website goes through Amazon, according to a global survey of 4,500 consumers cited by MarketingLand. It turns out 44% of consumers often check Amazon, and 24% always... Continue reading

Posted Apr 5, 2019 at Rick Mathieson: GENERATION WOW | GEN WOW

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🔮 Our 2018 Marketing Predictions Scorecard—1 Year Later

It's time to review what we got right, and what we got wrong, in our first annual predictions episode in early 2018. Which of our prognostications on marketing, media, tech and pop culture turned out to be spot on? Which... Continue reading

Posted Apr 3, 2019 at Rick Mathieson: GENERATION WOW | GEN WOW

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2018 Best Social Media Campaigns

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018. In This Episode: 🛡 Rick Gets Overprotective 🍗 KFC: Royal FCK-Up (at 1:30) 🍕 Dominos: Pothole Fixer (at 3:45) 🥞 Kellogg's: Eggo/Stranger Things... Continue reading

Posted Mar 24, 2019 at GEN WOW RADIO

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2018 Best AR/VR Campaigns

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor,... Continue reading

Posted Mar 24, 2019 at Rick Mathieson: GENERATION WOW | GEN WOW

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2018 Predictions Scorecard—1 Year Later

🔮 The Ricks review what they got right, and what they got wrong, in their first annual predictions episode in early 2018. Which of their prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good,... Continue reading

Posted Mar 24, 2019 at Rick & Rick Rule the World

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Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018. In This Episode: 🛡 Rick Gets Overprotective 🍗 KFC: Royal FCK-Up (at 1:30)... Continue reading

Posted Mar 17, 2019 at Rick Mathieson: GENERATION WOW | GEN WOW

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2019 Movies We Can't Wait to See Most

You already know that Star Wars Episode IX is coming to close out the Skywalker saga in all its Chiastic glory. But if you're on the lookout for the other must-see movies of 2019, you're in luck. The Ricks are here with a complete rundown on the 10 coming attractions... Continue reading

Posted Mar 17, 2019 at Rick & Rick Rule the World

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Best Mobile Marketing Campaigns of 2018

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include: 💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at... Continue reading

Posted Feb 24, 2019 at GEN WOW RADIO

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Best Mobile Marketing Campaigns 2018 (Podcast)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include: 💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by... Continue reading

Posted Feb 24, 2019 at Rick Mathieson: GENERATION WOW | GEN WOW

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Best Social Media Campaigns 2018

All-New: From KFC, to Domino's to Kellogg's and more, the Rick & Rick Awards continue as the Ricks count down the Top 3 Social Media Campaigns 2018. In This Episode: 🛡 Rick Gets Overprotective 🍗 KFC: Royal FCK-Up (at 1:30) 🍕 Dominos: Pothole Fixer (at 3:45) 🥞 Kellogg's: Eggo/Stranger Things... Continue reading

Posted Feb 24, 2019 at Rick & Rick Rule the World

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2018 Best AR/VR Campaigns (Podcast)

It's awards season here at Gen Wow, and this is the first of a series of special episodes where the Rick Mathieson and Rick Wootten count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and... Continue reading

Posted Jan 19, 2019 at GEN WOW RADIO

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2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018. Winners include: 💥 Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at... Continue reading

Posted Jan 19, 2019 at Rick & Rick Rule the World

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Best Adverpranks 2018 (Ep 207)

The Rick and Rick Awards continue with our top three picks each for the best adverpranks of 2018. Call them adverpranks, prankvertisements, branded stunts or whatever phrase you want to describe pranks, often captured in hidden-camera videos, that brands produce in order to drive home a point by pulling a... Continue reading

Posted Jan 1, 2019 at Rick & Rick Rule the World

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Rick & Rick Review 'Aquaman' (Ep 206)

🍿 DC's "Aquaman" has already made more than a $600 million splash at the global box office, on its way to what is looking like a possible $1 billion run before all is said and done. So it only seems fit that the Ricks would weigh in what sinks, what... Continue reading

Posted Jan 1, 2019 at Rick & Rick Rule the World

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Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot... Continue reading

Posted Dec 24, 2018 at Rick & Rick Rule the World

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Avengers Endgame, Whopper Detour, 5 Top SEO Trends & More (Ep 204)

(approx. 26 min, 21 sec) (see SoundCloud Cookie/Privacy Policy) IN THIS EPISODE: 💥 'Avengers Endgame' Trailer Teases Stark, Rogers, Romanov & Lang (at 1:52) 🕷 'Venom' Packs a Big Bite Overseas (at 3:17) 🎨 Pantone's 2019 'Color of the Year': 'Salmon' by Another Name (at 7:40) 🍔 'Whopper Detour' Trolls... Continue reading

Posted Dec 16, 2018 at Rick & Rick Rule the World

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'The Lion King' Official First Teaser Trailer (Video)

Wow: Jon Favreau's all-new, CGI-style animation "Lion King" looks amazing. I have to admit I was apprehensive about a remake to an all-time classic. But this looks true to the original, updated for the digital age. So unless I see... Continue reading

Posted Nov 29, 2018 at Rick Mathieson: GENERATION WOW | GEN WOW

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Barbie's Out to End 'Dream Gap' for Girls (Podcast)

In the Season Two Premiere of Rick & Rick: How Mattel's Barbie wants to put an end to the "Dream Gap" for girls, McDonald's Gets all Banksy on us, and a whole lot more. Does P&G want exclusive rights to... Continue reading

Posted Nov 27, 2018 at Rick Mathieson: GENERATION WOW | GEN WOW

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Final 'Aquaman' Trailer: Something Fishy Going On? (Video)

I'm digging the final trailer for "Aquaman"—see trailer above. But I admit it feels very ... familiar. Then again, that shouldn't be surprising, since it looks to be an origin story (or at least contain flashbacks to the character's origin). In fact, I'm kinda amped that the movie looks to be a live action version of 2014's, "Justice League: Throne of Atlantis"—see trailer below. Continue reading

Posted Nov 26, 2018 at Rick Mathieson: GENERATION WOW | GEN WOW

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Rick & Rick Remember Stan Lee

💥 Despite the fact that they'd discussed this eventuality in their season one review of "Ant-man and the Wasp," word that Stan Lee had passed away November 12 still hit the Ricks hard. Also unexpected: The outpouring of love and appreciation from some of Hollywood's biggest names for an icon... Continue reading

Posted Nov 24, 2018 at Rick & Rick Rule the World

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