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I think it's really lame and diffuse. Seems like an average arrived at by a committee doing market research ;-) Agree totally that it now lacks action and commitment.
Yes it's my space, so is my house, the road,… So what? It's Your Car (which is not that good) would of been a bit more concrete and better.
Commented Sep 21, 2012 on Brand Strategy: AVIS Abandons Trying Harder at Branding Strategy Insider
Brand Strategy: AVIS Abandons Trying Harder
After 50 years of “We try harder,” AVIS Car Rental has announced that it will replace that slogan with a new one, “It’s your space.” When introduced, “We try harder” was lauded as a brilliant counterpoint to Hertz’s #1 position in the car rental industry. It was a strong brand promise that p...
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