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Cream Editorial
London
Cream Editor (www.creamglobal.com)
Interests: marketing, design, media, technology, weird and wonderful things, bizarre campaigns, disastrous deals, embarrassed pets in clothes
Recent Activity
M&M Global Awards 2018 open for entries with renewed focus on ‘marketing’
Posted Apr 6, 2018 at Cream Blog - commentary on the art and science of media
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MediaCom leads Festival of Media Global Awards 2018 shortlist
WPP’s MediaCom – just days after topping the Gunn Media 100 report – has dominated the Festival of Media Global Awards 2018 shortlist, with an impressive 53 entries. PHD Worldwide takes the second spot with 41 and OMD completes the... Continue reading
Posted Mar 29, 2018 at Cream Blog - commentary on the art and science of media
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It’s time for creatives to take back control of advertising
Posted Mar 26, 2018 at Cream Blog - commentary on the art and science of media
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Innovative Ad of the Week: Testicular Cancer Canada ‘#LetsTalkBalls’ (Canada)
Posted Mar 23, 2018 at Cream Blog - commentary on the art and science of media
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Mindshare sweeps up at Festival of Media APAC Awards 2018
Mindshare has been awarded ‘Agency Network of the Year’ at the Festival Media APAC Awards 2018, as well as its Mindshare China office taking the ‘Agency of the Year’ title. Campaign of the Year was awarded to PHD for its... Continue reading
Posted Mar 15, 2018 at Cream Blog - commentary on the art and science of media
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Tried and Trusted: Restoring faith in media
Posted Mar 13, 2018 at Cream Blog - commentary on the art and science of media
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Ad of the Week: Barbie ‘Did you Know?’ (US)
Posted Mar 9, 2018 at Cream Blog - commentary on the art and science of media
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Why the marketing gender pay gap could soon become a skills gap
The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa, Graduate Account Executive at experiential marketing agency Sense. Continue reading
Posted Mar 6, 2018 at Cream Blog - commentary on the art and science of media
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Print Ad of the Week: Reliance General Insurance ‘Holi’ (India)
Posted Mar 2, 2018 at Cream Blog - commentary on the art and science of media
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Online Ad Trends 2018 [interactive infographic]
Posted Feb 27, 2018 at Cream Blog - commentary on the art and science of media
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DOOH Ad of the Week: Hiscox ‘CyberLive’ (UK)
Posted Feb 23, 2018 at Cream Blog - commentary on the art and science of media
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Six social media trends for 2018 [infographic]
Posted Feb 20, 2018 at Cream Blog - commentary on the art and science of media
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Innovative Ad of the Week: Audi ‘The Backseat Driver Experience’ (Sweden)
Posted Feb 16, 2018 at Cream Blog - commentary on the art and science of media
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Lenovo is top Chinese global brand builder
Posted Feb 13, 2018 at Cream Blog - commentary on the art and science of media
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Innovative Ad of the Week: Geico ‘Interrupt-a-Palooza’ (US)
Posted Feb 9, 2018 at Cream Blog - commentary on the art and science of media
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TV Ad of the Week: Amazon ‘Alexa loses her voice’ (US)
Posted Feb 5, 2018 at Cream Blog - commentary on the art and science of media
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Mindshare tops Festival of Media APAC Awards 2018 shortlist
Mindshare has topped the chart as the best performing network with 47 shortlisted entries in this year’s Festival of Media APAC Awards, followed by MediaCom with 28 listings and PHD with 23. Geographically, Australia leads the country chart with 33... Continue reading
Posted Feb 2, 2018 at Cream Blog - commentary on the art and science of media
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Why brands need to press CTRL+ALT+DEL
This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc. UK’s Paul Lowrey. Continue reading
Posted Jan 30, 2018 at Cream Blog - commentary on the art and science of media
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Festival of Media Global Awards 2018 – entry deadline extended to February 15th!
Posted Jan 26, 2018 at Cream Blog - commentary on the art and science of media
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Innovative Ad of the Week: Bridge Music Academy ‘The Racist Keyboard’ (India)
Posted Jan 26, 2018 at Cream Blog - commentary on the art and science of media
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Mum’s the word for better marketing
Sense's Helen Bryce pulls together the latest research to find out if the current trend of pushing working mothers out of the workforce makes business sense, or whether employers should be embracing motherhood among their staff and creating more family friendly workplaces. Continue reading
Posted Jan 23, 2018 at Cream Blog - commentary on the art and science of media
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Ambient Ad of the Week: Coca-Cola ‘Gratitude warms you up’ (Kazakhstan)
Posted Jan 19, 2018 at Cream Blog - commentary on the art and science of media
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Gender Stereotyping in Digital Advertising [infographic]
Posted Jan 16, 2018 at Cream Blog - commentary on the art and science of media
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Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)
Posted Jan 12, 2018 at Cream Blog - commentary on the art and science of media
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5 big marketing trends for 2018 [infographic]
Posted Jan 9, 2018 at Cream Blog - commentary on the art and science of media
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