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Cream Editorial

London

Cream Editor (www.creamglobal.com)

Interests: marketing, design, media, technology, weird and wonderful things, bizarre campaigns, disastrous deals, embarrassed pets in clothes

Recent Activity

M&M Global Awards 2018 open for entries with renewed focus on ‘marketing’

The annual M&M Global Awards 2018 has opened for entries and is inviting creative, media and PR agencies, ad tech, mobile and digital specialists, brands and media owners from around the globe to submit their best work in a celebration... Continue reading

Posted Apr 6, 2018 at Cream Blog - commentary on the art and science of media

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MediaCom leads Festival of Media Global Awards 2018 shortlist

WPP’s MediaCom – just days after topping the Gunn Media 100 report – has dominated the Festival of Media Global Awards 2018 shortlist, with an impressive 53 entries. PHD Worldwide takes the second spot with 41 and OMD completes the... Continue reading

Posted Mar 29, 2018 at Cream Blog - commentary on the art and science of media

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It’s time for creatives to take back control of advertising

A high-powered panel, hosted by Time Inc. UK and including Sir John Hegarty and senior figures from eBay, Domino’s Pizza and Karmarama, explored issues around brand building in digital and mobile channels as part of Ad Week Europe. Continue reading

Posted Mar 26, 2018 at Cream Blog - commentary on the art and science of media

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Innovative Ad of the Week: Testicular Cancer Canada ‘#LetsTalkBalls’ (Canada)

Ahead of Testicular Cancer Awareness month in April, Testicular Cancer Canada is getting ballsy with its advertising (literally) with a new campaign encouraging men #LetsTalkBalls. Created by agency Giants & Gentlemen, the series of ads personify a pair of testicles... Continue reading

Posted Mar 23, 2018 at Cream Blog - commentary on the art and science of media

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Mindshare sweeps up at Festival of Media APAC Awards 2018

Mindshare has been awarded ‘Agency Network of the Year’ at the Festival Media APAC Awards 2018, as well as its Mindshare China office taking the ‘Agency of the Year’ title. Campaign of the Year was awarded to PHD for its... Continue reading

Posted Mar 15, 2018 at Cream Blog - commentary on the art and science of media

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Tried and Trusted: Restoring faith in media

Consumer trust in media is falling by the week, to the point where some of us feel a bit like polar bears, looking frantically on as the arctic ice cap melts away. Ideally, we need the media equivalent of the... Continue reading

Posted Mar 13, 2018 at Cream Blog - commentary on the art and science of media

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Ad of the Week: Barbie ‘Did you Know?’ (US)

In honour of International Women’s Day (March 8), Mattel’s Barbie has introduced its “Shero” collection of dolls based on inspirational real-life figures including Amelia Earhart (the first female aviator to fly across the Atlantic), Frida Kahlo (renowned Mexican artist and... Continue reading

Posted Mar 9, 2018 at Cream Blog - commentary on the art and science of media

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Why the marketing gender pay gap could soon become a skills gap

The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa, Graduate Account Executive at experiential marketing agency Sense. Continue reading

Posted Mar 6, 2018 at Cream Blog - commentary on the art and science of media

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Print Ad of the Week: Reliance General Insurance ‘Holi’ (India)

Ahead of the annual Holi Festival in India, Reliance General Insurance rolled out a campaign that hopes to raise awareness of a stark truth, in an effort to create a safer festival for women. Created by Ogilvy & Mather, the... Continue reading

Posted Mar 2, 2018 at Cream Blog - commentary on the art and science of media

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Online Ad Trends 2018 [interactive infographic]

Did you know that 20% of search enquiries through Google's mobile app and Android devices are made with voice? The growth of digital and new technologies has seen some fundamental changes in consumer behaviour and for advertisers, this means it's... Continue reading

Posted Feb 27, 2018 at Cream Blog - commentary on the art and science of media

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DOOH Ad of the Week: Hiscox ‘CyberLive’ (UK)

Specialist insurer Hiscox has turned digital billboards into hacker “honeypots” as part of its new ‘CyberLive’ ad campaign, to raise awareness of the threat of cybercrime to small businesses. For the campaign, Hiscox set up three honeypot servers, typically used... Continue reading

Posted Feb 23, 2018 at Cream Blog - commentary on the art and science of media

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Six social media trends for 2018 [infographic]

Social media is an ever evolving and surprising industry, with changing consumer preferences, new features being introduced and brand opportunities being presented. In such a fast-paced landscape, it's often tricky to predict what the year ahead will bring in terms... Continue reading

Posted Feb 20, 2018 at Cream Blog - commentary on the art and science of media

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Innovative Ad of the Week: Audi ‘The Backseat Driver Experience’ (Sweden)

There is a perception that women are bad drivers and, as a result, they are often forced to listen to men acting like backseat drivers. Yet all research shows that women are better drivers than men; they cause fewer traffic... Continue reading

Posted Feb 16, 2018 at Cream Blog - commentary on the art and science of media

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Lenovo is top Chinese global brand builder

Lenovo, Huawei, Alibaba, Xiaomi and Air China are the top five Chinese global brand builders, according to WPP and Kantar Millward Brown’s BrandZ Top 50 Chinese Global Brand Builders Report, in collaboration with Google. As China’s innovation-driven development continues to... Continue reading

Posted Feb 13, 2018 at Cream Blog - commentary on the art and science of media

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Innovative Ad of the Week: Geico ‘Interrupt-a-Palooza’ (US)

Geico is taking online attention grabbing to a whole new level with its latest ‘Interrupt-a-palooza’ campaign in which it is, once again, attempting to reinvent the pre-roll ad with a series of ads that interrupt again and again… If there... Continue reading

Posted Feb 9, 2018 at Cream Blog - commentary on the art and science of media

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TV Ad of the Week: Amazon ‘Alexa loses her voice’ (US)

Amazon has pulled out all the stops with a star-studded TV ad that shows what happens when its smart-home voice assistant device Alexa loses her voice. The ad opens with a woman brushing her teeth, as she listens to local... Continue reading

Posted Feb 5, 2018 at Cream Blog - commentary on the art and science of media

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Mindshare tops Festival of Media APAC Awards 2018 shortlist

Mindshare has topped the chart as the best performing network with 47 shortlisted entries in this year’s Festival of Media APAC Awards, followed by MediaCom with 28 listings and PHD with 23. Geographically, Australia leads the country chart with 33... Continue reading

Posted Feb 2, 2018 at Cream Blog - commentary on the art and science of media

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Why brands need to press CTRL+ALT+DEL

This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc. UK’s Paul Lowrey. Continue reading

Posted Jan 30, 2018 at Cream Blog - commentary on the art and science of media

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Festival of Media Global Awards 2018 – entry deadline extended to February 15th!

Brands, agencies, media owners and digital/marketing specialists have been given a final chance to enter this year’s Festival of Media Global Awards 2018 – with an extended entry deadline until Feb 15, 2018. With a number of significant changes to... Continue reading

Posted Jan 26, 2018 at Cream Blog - commentary on the art and science of media

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Innovative Ad of the Week: Bridge Music Academy ‘The Racist Keyboard’ (India)

Delhi-NCR’s premier music school Bridge Music Academy is taking a stand against racism with an integrated campaign that includes a film featuring a specially-built keyboard with no black keys. Created by Dentsu Webchutney, ‘The Racist Keyboard’ uses the power of... Continue reading

Posted Jan 26, 2018 at Cream Blog - commentary on the art and science of media

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Mum’s the word for better marketing

Sense's Helen Bryce pulls together the latest research to find out if the current trend of pushing working mothers out of the workforce makes business sense, or whether employers should be embracing motherhood among their staff and creating more family friendly workplaces. Continue reading

Posted Jan 23, 2018 at Cream Blog - commentary on the art and science of media

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Ambient Ad of the Week: Coca-Cola ‘Gratitude warms you up’ (Kazakhstan)

On these cold Winter days, there’s nothing worse than being stuck at a bus stop in the freezing cold as you watch every other bus on the route come and go while the countdown timer slowly ticks down for your... Continue reading

Posted Jan 19, 2018 at Cream Blog - commentary on the art and science of media

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Gender Stereotyping in Digital Advertising [infographic]

36% of consumers like a brand more when they run ads that break gender stereotyping and 25% are more likely to make a purchase from that brand as a result, according to some research we stumbled across from Choozle. The... Continue reading

Posted Jan 16, 2018 at Cream Blog - commentary on the art and science of media

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Digital Ad of the Week: Meat & Livestock Australia 'Lamb Side Story' (Australia)

Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical. The ad, based on the 1961 musical West Side... Continue reading

Posted Jan 12, 2018 at Cream Blog - commentary on the art and science of media

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5 big marketing trends for 2018 [infographic]

A new year brings a new batch of opportunities and challenges but which trends should marketers have on their radar for 2018? The folks at MDG Advertising have identified five big marketing trends to watch in 2018 and have pulled... Continue reading

Posted Jan 9, 2018 at Cream Blog - commentary on the art and science of media

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