The Marketing Mix!!! The 7 Almighty p's The marketing mix was first introduced by Jerome McCarthy in 1960 who was an American marketing professor. The marketing mix provides variables that marketing managers can control in order to satisfy there desired customers in an effective way. The marketing mix or commonly known as the 4p’s consists of the following: -Product -Price -Promotion -place Product The product is the physical product or service offered to the customers and must be capable of satisfying the customer’s needs and wants.For example first direct offers a product of online & phone banking which offers appealing... Continue reading

First Direct!!! What is first direct Well first direct is a telephone and internet based retail bank in the united kingdom, and is a division of one of the largest banks HSBC bank plc. its the number one bank for customer satisfaction. They offer a variety of different services such as: • online banking, insurance, • investments, • mortgages, • loans, • credit cards, they believe that they offer a easy way of banking and their tagline is “black and white banking” they also have many USP’S like they won the best call centre in the uk award in 2008,... Continue reading

Relationship Marketing!! Relationship marketing is all about developing a long term relationship with the customers in order to retain them, to do this a company must make sure that they are attracting customers, this could be buy promoting themselves offering good products at a reasonable price etc. once they have their customers they then need to work on retaining them, to do this some companies will use methods such as: good customer service loyalty cards etc, they must continue to satisfy their customers and meet all their needs to make sure that they will always be loyal customers. First direct... Continue reading

Branding! A brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. E.g. Tesco’s, Sainsbury’s. branding is a key feature in marketing as customers are much more likely to remember your business, a strong brand name and logo image will help potential customers keep the company image in their mind. Another marketing strategy linking in with branding is brand extension or brand stretching this is where are company marketing a product with a well developed image uses the same brand name in a different product category. First... Continue reading

E-Marketing! E- Marketing is a method of marketing which can also be referred to as I-marketing, web marketing, online marketing or electronic marketing and is the process of marketing a brand using the Internet. It uses a wide range of technologies to ensure a business connects to their customers in the right way, It gives any business of any size access to the mass market at an affordable price, and has many benefits such as: global reach, so a businesses website can reach anyone in the world, and also 24 hour service, meaning that customers will still be able to... Continue reading

Market segmentation! Market segmentation involves understanding the various needs of customers and potential customers; this is achieved through splitting the customers into different groups or segments within which they share the same set of needs and interests. They then need to discover which groups of customers needs can be met through the organisations products and services. There are many different ways to divide customers into segments. E.g. they can be segmented depending on where they live (geographic), or by there age for example all over 25’s could be split into one group. (Demographic segmentation) or even dividing them up buy... Continue reading

HELLLLLLLLLOOOOOOOOOO!!Welcome to my blog♥=]WOOOOOOOOOOOOO Continue reading

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