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I think this post highlights an excellent point and I agree wholeheartedly that it's a system problem. I'm astounded at the strategies (what I perceive as most) recruiters use to attract talent. Blasting generic emails and LinkedIn messages will not attract talent, because talented people tune them out. I've even had recruiters copy/paste the WRONG name into a LinkedIn message that they clearly sent out to many people. I'm not sure how the environment is in other industries, but in IT it's full-go staff augmentation. In my opinion, it's often poorly executed and usually counterproductive.
Until organizations get past these meat packing industry recruiting techniques, they will continue to struggle to find talented people who also make a good cultural fit. On the flip-side, it creates opportunities for the companies who do really understand how to recruit.
Connecting Talent: Is Technology a Problem?
By Michael Dalby, President and CEO, Columbus Chamber We’re a Chamber of Commerce with about 2,000 members. We meet one-on-one with about 500-700 individual business owners/managers each year. The number one “need” they express is frustration over trying (and failing) to “find qualified workers....
Great article! You've just given me enough content to keep me perfectly unproductive for the day.
State of the Marketing Technologist 2012
It's that time of year again. This blog's anniversary — our fourth (!) — and time to look at the evolution of the "marketing technologist" meme over the past year. First, let's start with an update on Google searches: Google Search February 2008 February 2011 February 2012 chief marketing t...
In the same respect, I would suggest that programmers who play in the marketing technology realm (WCM, social media, etc.) should start learning the marketing part.
I am...
Why marketers should learn how to program
If you work in marketing, you might want to learn a little computer programming. Buy a book. Watch a screencast. Check out Codeacademy. No, really. Suspend your incredulity for a minute. I'll explain... It's not because you should have to roll up your sleeves and start writing your own marketin...
I like it. Very well organized. I'm not sure how you did it without giving yourself an aneurysm. My only suggestion would be to replace the Day Software logo in "Core Website" with Adobe. Adobe has acquired Day and the two are pretty well integrated now.
Marketing Technology Landscape Infographic
UPDATE: A new version of this infographic is available: marketing technology landscape supergraphic (2012) When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express t...
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