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Here is the press release I got via Netflix Investor Relations Email: Netflix to Offer new Unlimited DVD Plans and Will Separate Streaming and DVD Plans in the U.S. New Unlimited DVD-Only Plan at $7.99 is the Lowest-Ever Price Offered; Unlimited Streaming Remains $7.99 LOS GATOS, Calif—July 12, 2011—Netflix, Inc. (Nasdaq:NFLX) announced today it is launching new unlimited DVD-only plans in the U.S. at their lowest price ever– only $7.99 a month for the 1 DVD out ata- time plan and $11.99 a month for the 2 DVDs out at-a-time plan. New members can sign up for these plans by going to Netflix also announced it is separating its unlimited streaming and unlimited DVD plans in the U.S. to better reflect the costs of each and to give members a choice: a streaming-only plan, a DVD-only plan or the option to subscribe to both. With this change, Netflix will no longer be offering unlimited plans that include both streaming and DVDs by mail. The unlimited streaming plan will remain at $7.99 a month. The price for getting both unlimited streaming and unlimited DVDs will be $15.98 a month ($7.99 + $7.99). For new Netflix members, the changes will be effective immediately. For existing members, the new pricing will start for charges on or after September 1. “Netflix members love watching instantly, but we’ve come to recognize there is still a very large continuing demand for DVDs by mail,” said Andy Rendich, Netflix Chief Service and Operations Officer. “By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members.” Netflix introduced streaming to its popular DVD-by-mail business in 2007. Since then, membership has climbed from 6 million to 23 million in the U.S. as people have embraced the idea of watching instantly an ever-expanding library of movies and TV shows on the hundreds of consumer electronics devices capable of streaming movies and TV shows from Netflix right to members’ TVs.
I heard from someone who works at the call center in Portland that there is something 'big' coming on Wednesday the 13th. I cannot believe that they are planning on hiking prices up again, especially after all the outcry over the 'improved' instant watch page on the site and the constant outages and problems with streaming. However, even if the prices go up, again (second time this year) people will continue to use the service. They will complain, but they will continue. Netflix is still and will continue to be the premiere rental and streaming service.
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Jul 12, 2011