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I remember when I came in, I was known as 'the guy who comments on the blog a lot'!
The real mark is that even nine years on plenty of agencies still use this as the benchmark for what an agency blog should be.
*applause* (or something like that)
Commented Apr 10, 2013 on nine years after - birthday of the blog at welcome to optimism
nine years after - birthday of the blog
This blog started on this day, 6th April, nine years ago in 2004. Back in those days there weren't many agency blogs. Russell said we should start a blog. We said, 'What's a blog?' Since then there have been 2816 posts, nearly 5000 comments, and nearly 250,000 page views. Which sounds like quit...
Agreed. The Santander ad looks a bit of a mess, but the Tesco stuff is both functionally great and well crafted too.
Commented Mar 27, 2013 on Examples of bad and good art direction at Noisy Decent Graphics
Examples of bad and good art direction
Art direction. We spoke about that along time ago. Nearly 7 years ago - remember? I keep seeing these two posters around town, one is an example of bad art direction, one is an example of good art direction. First, the bad. You would think these ads would be a gift for any agency. They featur...
It's a flawed system all right.
The problem is (as you say) how pitches are used and run in some cases. Maybe there needs to be some clearer understanding of just how much pitches cost, and that abusing the pitching process just puts costs up for everybody.
Commented Aug 3, 2012 on on losing and winning pitches at welcome to optimism
on losing and winning pitches
Pitching for business is the best and worst bit of this job. The best, in that it’s a condensed version of the whole process: you meet the client, find a way of working with them, try to understand their problem and do your best to come up with something that will help to solve it, present th...
Well done folks!
Commented Jul 20, 2012 on we won Tesco!!! at welcome to optimism
we won Tesco!!!
We got the news first thing this morning that we had won the pitch for Tesco, the UK's largest retailer. MASSIVE excitement! We went straight round the corner to our local Tesco and cleared them out of Tesco own-label champagne. ECD Tony (above) unable to contain his excitement. Local Tesco s...
That's actually a pretty good list. There's a few other acts I might have expected but mostly it seems well thought out.
I love that Liberty Bell / Monty Python theme is in there. That might be the only one some Americans recognise :)
Commented Jul 2, 2012 on a child's cultural canon - redux cc @russelldavies at Noisy Decent Graphics
a child's cultural canon - redux cc @russelldavies
Ages ago, when blogging was hip, Russell wrote about a child's cultural canon. We were listening to The Beatles in the car yesterday. First time Arthur had let us listen to 'grown-up music'. Anne was saying how there's a bunch of stuff it would be good if Arthur just knew. The stuff that she ...
Lovely stuff.
Commented Jun 28, 2012 on "compelling" Honda idents are Campaign's pick of the week at welcome to optimism
"compelling" Honda idents are Campaign's pick of the week
Our new Channel 4 programme sponsorship idents for Honda are 'pick of the week' in this week's Campaign magazine. Here are a couple of them:
Either someone had a good joke, or Aflac found an amusing way to get some exposure!
Commented May 23, 2012 on When Context Planning Goes Wrong at Propagation Planning
When Context Planning Goes Wrong
I found this image on the web and I had to save it to remind me that our powers in context planning can be used for evil. In this case somebody planned a media campaign for the insurance company Aflac and aligned this creative to appear anywhere that the language duck or ducks appear. In fact th...
I thought that was a made up phobia based upon an old Far Side comic?
http://dailyapple.blogspot.co.uk/2011/01/apple-504-fear-of-being-watched-by-duck.html
Commented May 23, 2012 on When Context Planning Goes Wrong at Propagation Planning
When Context Planning Goes Wrong
I found this image on the web and I had to save it to remind me that our powers in context planning can be used for evil. In this case somebody planned a media campaign for the insurance company Aflac and aligned this creative to appear anywhere that the language duck or ducks appear. In fact th...
When you need a whole 'Fag Warning' bar for the logo's that make no difference to the end audience whatsoever you know something went wrong...
Commented Mar 26, 2012 on Three things that annoy me at Noisy Decent Graphics
Three things that annoy me
1. It's well known that in Hollywood studios and agents fight over who gets top billing on a film. Essentially whose name is at the top of the bill. Or these days whose name comes first in the opening credits. It also translates back to the film poster, the equivalent of the 'bill'. So you'll ...
Now there is a brand process parody to make... LoveHandles
Commented Feb 14, 2012 on Stand by for Saatchi Love-Ninjas! at AdScam/The Horror!
Stand by for Saatchi Love-Ninjas!
I’m sure you will all be thrilled to learn that Kev “I always wear black” Roberts has decided to get fit for 2012. Maybe all that Champagne and Caviar he’s scoffing in First Class is taking its toll and turning his Lovemarks into Lovehandles. He has therefore engaged a personal trainer. But, as ...
Brilliant...
Commented Jan 27, 2012 on Another reason why the internet is brilliant (type edition) at Noisy Decent Graphics
Another reason why the internet is brilliant (type edition)
Brilliant. You can't imagine Eric Gill writing letters to Charlie Chaplin about the typefaces on his subtitles can you...
Or more accurately: nothing worth doing is ever easy.
Commented Jan 17, 2012 on Thoughts on leaving Wieden & Kennedy at Noisy Decent Graphics
Thoughts on leaving Wieden & Kennedy
On December 23rd I left Wieden & Kennedy and on December 28th I joined the Government Digital Service in the Cabinet Office as Head of Design. But more about the new job later, this post is about the old job, Design Director at Wieden & Kennedy. I was incredibly sad to leave Wieden & Kennedy. ...
Nothing easy is ever worth doing as they say...
Best of luck in the new job!
Commented Jan 17, 2012 on Thoughts on leaving Wieden & Kennedy at Noisy Decent Graphics
Thoughts on leaving Wieden & Kennedy
On December 23rd I left Wieden & Kennedy and on December 28th I joined the Government Digital Service in the Cabinet Office as Head of Design. But more about the new job later, this post is about the old job, Design Director at Wieden & Kennedy. I was incredibly sad to leave Wieden & Kennedy. ...
The fact that you even considered 12 dots is good! Hope you are well Ben.
As someone who enjoys a synthesizer I appreciate the dial more than most :)
Commented May 18, 2011 on Music Loves Summer at welcome to optimism
Music Loves Summer
Probably the only thing that can make a summer's day better is music. As the Guardian put it this morning, "it's a truth well established by artists as different as George Gershwinand Sly Stone or Jazzy Jeff and the Fresh Prince and Olivia Newton John and John Travolta: music sounds better i...
Only if the first dot is a 'one' not 'zero'!
But as long as in principle it goes to 11 that is fine by me.
Commented May 16, 2011 on Music Loves Summer at welcome to optimism
Music Loves Summer
Probably the only thing that can make a summer's day better is music. As the Guardian put it this morning, "it's a truth well established by artists as different as George Gershwinand Sly Stone or Jazzy Jeff and the Fresh Prince and Olivia Newton John and John Travolta: music sounds better i...
Love the logo, wish it went to 11 though...
Commented May 16, 2011 on Music Loves Summer at welcome to optimism
Music Loves Summer
Probably the only thing that can make a summer's day better is music. As the Guardian put it this morning, "it's a truth well established by artists as different as George Gershwinand Sly Stone or Jazzy Jeff and the Fresh Prince and Olivia Newton John and John Travolta: music sounds better i...
Lovely.
Commented Apr 18, 2011 on wieden + kennedy + will + kate at welcome to optimism
wieden + kennedy + will + kate
We noticed that Wieden + Kennedy shares its initials with the royal couple William and Kate. W+K designer Jo Glover and spatial designer Philip Cooper were moved by this portentous omen to create a celebratory installation in the window of our Hanbury Street office. They made a spectacular si...
I would have posted you my 12" copies of Travelogue and Penthouse and Pavement too...
Dignity of Labour, that must be a rare one now?
(Lived by Sheffield long enough to know far too much about THL and H17)
Commented Mar 28, 2011 on MARTYN WARE IN THE PLATFORM HOUSE TALKING 3D AUDIO AND MUSIC at welcome to optimism
MARTYN WARE IN THE PLATFORM HOUSE TALKING 3D AUDIO AND MUSIC
As we have mentioned before the platformers have been experimenting with Binaural audio and narrative. So, Richard Buchanan, Karl Sadler and Andy Cameron met with Martyn Ware yesterday. If you don't know much about Martyn, well shame on you. He is widely recognised as the one of the founding mem...
The Martyn Ware... Was it in the W+K penthouse or the Spitalfields' pavement?
Commented Mar 28, 2011 on MARTYN WARE IN THE PLATFORM HOUSE TALKING 3D AUDIO AND MUSIC at welcome to optimism
MARTYN WARE IN THE PLATFORM HOUSE TALKING 3D AUDIO AND MUSIC
As we have mentioned before the platformers have been experimenting with Binaural audio and narrative. So, Richard Buchanan, Karl Sadler and Andy Cameron met with Martyn Ware yesterday. If you don't know much about Martyn, well shame on you. He is widely recognised as the one of the founding mem...
Darn you folks for not making me miss the pirate and cyclist...
It has elements of the old 'cows want it back' only much better. Love it.
Commented Mar 21, 2011 on enjoying the cravendale thumbcat love on twitter at welcome to optimism
enjoying the cravendale thumbcat love on twitter
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