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Rob Amberg
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Well said, Rep. I believe this post and your latest "don't ask don't tell" go hand in hand. Inept CMO's continually focusing on the wrong things. And there is absolutely no excuse for not experiencing your own product/service. At the same time, I think there needs to be a shift in resources to marketing budgets that allow for the kind of research and introspection required to do the job correctly. I suspect many CEO's churn through CMO's because of lack of sales results when the real culprit could be an operational issue or simple lack of innovation and vision within the C-suite. But regardless, spot on analysis of what's required.
Toggle Commented Sep 20, 2011 on It's the customer, stupid at RepMan
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Sep 20, 2011