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Robbinblock
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An excellent overview of how to approach social media for marketing. For measuring ROI not only from social activities, but from other promotions, I agree, it's essential to understand website traffic. I usually recommend Google Analytics, which provides more data than you'll probably need. However, the top 4 to look at are: unique visits, number of pages viewed and length of stay (indicates how engaged visitors are) and referrals (where visitors are coming from). You'll also want to monitor your reputation to see who's talking about you. Try the free services Socialmention or Samepoint.
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Mar 30, 2010